FREE PRACTICAL GUIDEPDF
ChatGPT Ads for B2B
Current features, intent targeting, tracking and a clear practical plan for your first pilot.
Read & download the guideRESOURCES / B2B SAAS & TECH
Resources for Better B2B Marketing
Guides, playbooks and toolkits for your next step. Read online or download as a PDF, free and without a form.
THREE PICKS TO GET STARTED
ChatGPT Ads · AI visibility · demand generationPLAYBOOKPDF / 19 PAGES
AI Visibility: The Evidence-Based Operating Playbook
From verifiable access to defensible source presence and buyer impact
GUIDEPDF / 18 PAGES
B2B Demand Generation: A Measurable Pipeline Operating System
Connect buyer decisions, accountable handovers, reliable cohorts and economically bounded experiments.
25 NEW IN-DEPTH RESOURCES / 5 TOPICS
Turn knowledge into your next working plan.
Choose your topic. Read each complete resource online or download the designed PDF, with primary sources and practical working materials.
INSIGHTS / DEMAND GENERATION
Demand Generation
In-depth guides, playbooks and toolkits for Demand Generation. Decision frameworks, transparent examples and working materials for your team.
5 resources · PDF + complete online edition · German & English
GUIDE / FREEPDF
14 chapters · 18 PDF pages
B2B Demand Generation: A Measurable Pipeline Operating System
Connect buyer decisions, accountable handovers, reliable cohorts and economically bounded experiments.
- A documented target segment with exclusions
- An offer and buyer-decision map
PLAYBOOK / FREEPDF
14 chapters · 16 PDF pages
Google Ads for B2B SaaS: An Economically Sound 90-Day Pilot
Connect search intent, conversion goals and CRM feedback within a bounded learning budget.
- A prioritised search-intent and exclusion map
- An economic pilot budget with a downside case
WHITEPAPER / FREEPDF
14 chapters · 16 PDF pages
LinkedIn Ads: Reach and Qualify a Buying Committee
Organise roles, buyer questions and account evidence instead of isolated form-fill counts.
- A role and objection map for the buying committee
- A testable audience and account hypothesis
EBOOK / FREEPDF
14 chapters · 16 PDF pages
Lead Nurturing: Useful Decision Journeys and Sales Handovers
Provide relevant help according to need, with clear entry, exit and ownership rules.
- A journey organised by buyer questions rather than send days
- A segmentation and exit model
TOOLKIT / FREEPDF
10 chapters · 13 PDF pages
Revenue Metrics Cheat Sheet and Diagnostic Workbook
Definitions, calculations and decision sheets for dependable B2B SaaS revenue reporting.
- A shared metric dictionary with explicit denominators
- A completed funnel and acquisition-economics model
INSIGHTS / SEO, GEO & AEO
SEO, GEO & AEO
In-depth guides, playbooks and toolkits for SEO, GEO & AEO. Decision frameworks, transparent examples and working materials for your team.
5 resources · PDF + complete online edition · German & English
PLAYBOOK / FREEPDF
15 chapters · 19 PDF pages
AI Visibility: The Evidence-Based Operating Playbook
From verifiable access to defensible source presence and buyer impact
- An evidence register for each buyer question
- A verified access and control matrix
GUIDE / FREEPDF
15 chapters · 19 PDF pages
Technical SEO for B2B SaaS: The Audit Field Guide
Reproducible checks, defensible priorities, and reliable handoffs
- A representative URL and template inventory
- A reproducible technical findings register
EBOOK / FREEPDF
15 chapters · 19 PDF pages
Topic Authority: Architecture for Real Buyer Questions
A system of decisions, evidence, pages, and maintenance ownership
- A map of buyer questions and decision steps
- A defensible hub and detail page architecture
WHITEPAPER / FREEPDF
15 chapters · 19 PDF pages
Measuring GEO & AEO: Sampling, Attribution, and Decision Limits
A defensible measurement architecture for variable answer experiences
- A versioned sampling design
- A codebook for mentions, citations, and accuracy
TOOLKIT / FREEPDF
10 chapters · 14 PDF pages
Answer-Ready Content: The Production and QA Toolkit
Copyable briefs, clear entities, and verifiable answers
- A complete answer content brief
- An entity and claim review matrix
INSIGHTS / CONTENT MARKETING
Content Marketing
In-depth guides, playbooks and toolkits for Content Marketing. Decision frameworks, transparent examples and working materials for your team.
5 resources · PDF + complete online edition · German & English
WHITEPAPER / FREEPDF
14 chapters · 19 PDF pages
Thought leadership as an editorial operating system
Develop, challenge and maintain an evidence-led position built on expertise.
- A bounded editorial mandate
- A position and evidence register
GUIDE / FREEPDF
14 chapters · 19 PDF pages
From expert interviews to content
Organize research, sourcing and repurposing as a repeatable workflow.
- A decision-led interview brief
- A source register with quotations and usage permissions
PLAYBOOK / FREEPDF
14 chapters · 20 PDF pages
B2B content distribution in buying context
Connect useful material to situations, roles and appropriate next steps.
- A map of relevant buying situations
- A bounded channel and adaptation portfolio
EBOOK / FREEPDF
14 chapters · 21 PDF pages
Conversion copy and messaging: the B2B website workbook
Develop messages from evidence and help people make informed website decisions.
- A prioritized messaging hierarchy
- A claim and proof register
TOOLKIT / FREEPDF
10 chapters · 16 PDF pages
Editorial quality cheat sheet
Check evidence, clarity, accessibility and ownership before publication.
- A risk-based review brief
- A claim register with approval status
INSIGHTS / AI MARKETING & AUTOMATION
AI Marketing & Automation
In-depth guides, playbooks and toolkits for AI Marketing & Automation. Decision frameworks, transparent examples and working materials for your team.
5 resources · PDF + complete online edition · German & English
GUIDE / FREEPDF
14 chapters · 16 PDF pages
AI Marketing Operating Model
Ownership, evidence and human decisions
- Workflow portfolio and decision map
- Named ownership and handover contracts
PLAYBOOK / FREEPDF
14 chapters · 16 PDF pages
90-Day AI Workflow Pilot
Scope, economics, controls and rollout
- Signed pilot charter and weekly plan
- Comparable baseline and time ledger
WHITEPAPER / FREEPDF
14 chapters · 16 PDF pages
Practical AI Governance & Human Review
An operating system for marketing decisions
- Risk-tier and permission matrix
- Human-review rubric and escalation path
PLAYBOOK / FREEPDF
14 chapters · 16 PDF pages
RAG for Marketing
Governed knowledge, retrieval and answer quality
- Source authority and corpus register
- Retrieval and answer test cards
TOOLKIT / FREEPDF
10 chapters · 13 PDF pages
AI Evaluation Toolkit
Test sets, rubrics, failure taxonomy and release decisions
- Evaluation decision and case register
- Evidence-based rubric and calibration cards
INSIGHTS / GO-TO-MARKET
Go-to-Market
In-depth guides, playbooks and toolkits for Go-to-Market. Decision frameworks, transparent examples and working materials for your team.
5 resources · PDF + complete online edition · German & English
GUIDE / FREEPDF
14 chapters · 19 PDF pages
SaaS Go-to-Market: The 90-Day Blueprint
From customer evidence to focused market execution
- Evidence register of prioritized GTM assumptions
- Focused segment and tested value narrative
PLAYBOOK / FREEPDF
14 chapters · 19 PDF pages
ICP & Positioning: The Customer-Evidence Playbook
Understand buying situations, narrow your customer profile and substantiate claims
- Recruitment plan with inclusion and exclusion criteria
- Coded register of concrete buying events
WHITEPAPER / FREEPDF
14 chapters · 19 PDF pages
DACH Market Entry for SaaS
Localized evidence, routes to market and a bounded pilot
- Separate country and segment hypotheses for DE, AT and CH
- Localized buying journey with verification tasks
EBOOK / FREEPDF
14 chapters · 19 PDF pages
SaaS Pricing & Packaging: The Decision Workbook
Research value, usage, cost and buying behavior systematically
- Segment-specific value and cost hypotheses
- Comparison of testable price and package architectures
TOOLKIT / FREEPDF
10 chapters · 15 PDF pages
Product Marketing Launch Toolkit
Readiness, sales enablement and a closed feedback loop
- Auditable launch approval with named owners
- Evidence-backed messaging and demo package
MORE WORKING MATERIALS
Existing guides & workbooks
Guide
ChatGPT Ads for B2B: The Practical Guide 2026
ChatGPT Ads for B2B: current features, intent targeting, campaigns, Pixel, CAPI and measurement. Includes updates, sources and a practical plan.
23 PDF pages · updated 18 Oct 2026
Open & download
Guide
SaaS Go-to-Market: The Market Entry Decision Book
An in-depth GTM guide with segment selection, positioning, commercial economics, a fictional worked case and an actionable 90-day plan.
9 PDF pages · worksheet included
Open & download
E-book
Demand Generation: From Customer Problems to Credible Pipeline
A B2B demand generation workbook covering buying groups, content, distribution, handovers and pipeline reviews with a worked fictional case.
10 PDF pages · worksheet included
Open & download
Whitepaper
SEO, GEO & AEO: The Workbook for Discoverable B2B Expertise
An in-depth working paper on crawl access, credible answers, evidence, structured data and an auditable SEO, GEO and AEO improvement process.
10 PDF pages · worksheet included
Open & download
Template
LinkedIn Campaign Workbook: from brief to qualified conversation
Build a campaign brief, creative testing plan and lead workflow with a worked example, decision rules and an editable worksheet.
9 PDF pages · worksheet included
Open & download
Framework
Content Architecture Workbook: turn topics into a decision network
Plan pillars, detailed pages and service connections around real buying decisions, with a topic matrix, linking rules and an editable architecture plan.
9 PDF pages · worksheet included
Open & download
Checklist
B2B Website Audit Workbook: reproducible checks instead of guesswork
Audit B2B pages for clarity, conversion, accessibility and technical access using repeatable test protocols and a prioritised action plan.
9 PDF pages · worksheet included
Open & download
Worksheet
ICP & Positioning Workbook: from customer evidence to a clear market position
Build an ICP and positioning from interviews, alternatives and counterexamples, with an interview script, evidence matrix and editable worksheet.
10 PDF pages · worksheet included
Open & download
Scorecard
Marketing readiness: an evidence-led decision scorecard
Assess eight marketing areas using explicit scoring anchors, evidence and a prioritized action plan.
8 PDF pages · worksheet included
Open & download
Audit
SEO, GEO and AEO audit: from URL evidence to decisions
Audit access, content and answer quality with reproducible checks, explicit priorities and a practical URL worksheet.
9 PDF pages · worksheet included
Open & download
Prompt kit
AI marketing prompt kit: 10 complete work orders
Ten executable B2B marketing prompts with inputs, output formats, evidence checks and explicit human acceptance criteria.
10 PDF pages · worksheet included
Open & download
Playbook
Lead nurturing playbook: useful emails and clear handovers
Build a bounded nurture journey with complete emails, branches, stop rules, sales handover and a practical test log.
10 PDF pages · worksheet included
Open & downloadFrequently asked questions
Which free marketing resources can I download?
The library includes guides, eBooks, whitepapers, templates, frameworks, checklists, worksheets, scorecards, audits, prompt collections and playbooks. Resource pages provide full text and PDF downloads, with additional editable CSV templates.
Do I need to provide an email address to download resources?
No. The resources can be read and downloaded without a registration form or newsletter signup. Contacting Patrick is a separate choice.
Which resource helps with a new SaaS launch?
The SaaS go-to-market guide is a useful starting point for market, ICP and route to customers. GTM and ICP templates help document decisions and assumptions. The go-to-market consulting service supports an individual plan.
How do I adapt a guide or framework to our business?
Start with a specific decision and add your own customer data, assumptions and owners. Use the described steps as a working structure and check whether examples fit your market and product. A general download does not replace an individual strategy or technical review.
How do I turn the resource into an actionable next step?
Choose one task, document the starting point and desired deliverable, and assign an owner. Identify missing information and decide how to review the work. For help developing it, request a suitable fixed-scope product or individual support.