Guide
ChatGPT Ads for B2B: The Practical Guide 2026
ChatGPT Ads for B2B: current features, intent targeting, campaigns, Pixel, CAPI and measurement. Includes updates, sources and a practical plan.
21 PDF pages · updated 18 Oct 2026
Open & downloadRESOURCES / DOWNLOADS
Resources for Better B2B Marketing
Guides, templates, checklists, worksheets, scorecards and playbooks for SaaS, go-to-market and AI in marketing, available without a form.
Guide
SaaS Go-to-Market: The Market Entry Decision Book
An in-depth GTM guide with segment selection, positioning, commercial economics, a fictional worked case and an actionable 90-day plan.
9 PDF pages · worksheet included
Open & download
E-book
Demand Generation: From Customer Problems to Credible Pipeline
A B2B demand generation workbook covering buying groups, content, distribution, handovers and pipeline reviews with a worked fictional case.
10 PDF pages · worksheet included
Open & download
Whitepaper
SEO, GEO & AEO: The Workbook for Discoverable B2B Expertise
An in-depth working paper on crawl access, credible answers, evidence, structured data and an auditable SEO, GEO and AEO improvement process.
10 PDF pages · worksheet included
Open & download
Template
LinkedIn Campaign Workbook: from brief to qualified conversation
Build a campaign brief, creative testing plan and lead workflow with a worked example, decision rules and an editable worksheet.
9 PDF pages · worksheet included
Open & download
Framework
Content Architecture Workbook: turn topics into a decision network
Plan pillars, detailed pages and service connections around real buying decisions, with a topic matrix, linking rules and an editable architecture plan.
9 PDF pages · worksheet included
Open & download
Checklist
B2B Website Audit Workbook: reproducible checks instead of guesswork
Audit B2B pages for clarity, conversion, accessibility and technical access using repeatable test protocols and a prioritised action plan.
9 PDF pages · worksheet included
Open & download
Worksheet
ICP & Positioning Workbook: from customer evidence to a clear market position
Build an ICP and positioning from interviews, alternatives and counterexamples, with an interview script, evidence matrix and editable worksheet.
10 PDF pages · worksheet included
Open & download
Scorecard
Marketing readiness: an evidence-led decision scorecard
Assess eight marketing areas using explicit scoring anchors, evidence and a prioritized action plan.
8 PDF pages · worksheet included
Open & download
Audit
SEO, GEO and AEO audit: from URL evidence to decisions
Audit access, content and answer quality with reproducible checks, explicit priorities and a practical URL worksheet.
9 PDF pages · worksheet included
Open & download
Prompt kit
AI marketing prompt kit: 10 complete work orders
Ten executable B2B marketing prompts with inputs, output formats, evidence checks and explicit human acceptance criteria.
10 PDF pages · worksheet included
Open & download
Playbook
Lead nurturing playbook: useful emails and clear handovers
Build a bounded nurture journey with complete emails, branches, stop rules, sales handover and a practical test log.
10 PDF pages · worksheet included
Open & download
INTERACTIVE / FROM READING TO ACTION
Three checkpoints for your implementation
Choose a checkpoint and track your reading progress. Checks are neither saved nor sent and do not score your business.
CHECKPOINT 01
Strategy & go-to-market
Guides and worksheets for markets, ICP and positioning.
CHECKPOINT 02
Content & demand generation
eBooks, briefs and playbooks for relevant demand.
CHECKPOINT 03
SEO/GEO & AI
Audits, frameworks and prompts for clear content and processes.
0 / 3 reviewed
Frequently asked questions
Which free marketing resources can I download?
The library includes guides, eBooks, whitepapers, templates, frameworks, checklists, worksheets, scorecards, audits, prompt collections and playbooks. Resource pages provide full text and PDF downloads, with additional editable CSV templates.
Do I need to provide an email address to download resources?
No. The resources can be read and downloaded without a registration form or newsletter signup. Contacting Patrick is a separate choice.
Which resource helps with a new SaaS launch?
The SaaS go-to-market guide is a useful starting point for market, ICP and route to customers. GTM and ICP templates help document decisions and assumptions. The go-to-market consulting service supports an individual plan.
How do I adapt a guide or framework to our business?
Start with a specific decision and add your own customer data, assumptions and owners. Use the described steps as a working structure and check whether examples fit your market and product. A general download does not replace an individual strategy or technical review.
How do I turn the resource into an actionable next step?
Choose one task, document the starting point and desired deliverable, and assign an owner. Identify missing information and decide how to review the work. For help developing it, request a suitable fixed-scope product or individual support.