Blogs for your website
Focused articles with SEO essentials and a hero image.
1 Blog · €99 ↗CONTENT MARKETING / RESULT AS A SERVICE
Commission blogs, eBooks & whitepapers.
Commission 1, 3 or 5 blogs, eBooks or whitepapers optimised for SEO, GEO and AEO, with a defined scope, matching visuals and fixed package prices. For your website, educational content and B2B lead generation.
- €49–€899
- One-off pricing
- Defined delivery
- 01Research
- 02Core article
- 03Supporting piece
- 04Lead magnet
THE SERVICE AT A GLANCE
Content marketing for B2B: answer the questions buyers ask
Commission 1, 3 or 5 blogs, eBooks or whitepapers with a defined scope, matching visuals and fixed package prices. For your website, educational content and B2B lead generation.
Who is this for?
For B2B businesses with considered services, subject-matter expertise and limited time for regular content production.
- A useful specialist article is only used once and should also support LinkedIn.
- The first screen of your website does not explain the value and next step clearly.
- A new topic needs structured research and a concrete publication asset.
Which content format do you need?
Teach through an eBook
A designed guide with practical steps and a checklist.
1 eBook · €99 ↗Support decisions with whitepapers
A focused expert topic, solution comparison and traceable sources.
1 Whitepaper · €99 ↗You work directly with Patrick Wings, with over 15 years of B2B tech marketing experience. This page covers individually bookable packages. For a broader project, explore the content and design expertise · View projects.
FICTIONAL SAMPLE DELIVERY
Website Hero Copy
Before, after and three ready-to-use variants
Your software licences. One clear overview.
View the complete sample ↗PDF ↓MATCHED TO YOUR TASK
Content Marketing: start with the right task
Choose packages of 1, 3 or 5 pieces for educational content. The specialist services below complement focused content production with topic planning, a deeper expert article or individual metadata.
0148 hours
B2B Content Audit & Topic Map
B2B content audit: review five pages
Get a clear keep, refresh or merge recommendation for five existing pages, plus a topic map for unanswered buyer questions.
€199one-off
- Qualitatively review 5 existing URLs for content, buyer question and overlap
- A keep, refresh or merge recommendation per page; deletion only as a hypothesis requiring validation
- 15 buyer questions in up to 3 topic clusters; comparison with up to 2 competitors
- Prioritised topic and internal link map as PDF + CSV
Requirements & scope
Inputs: 5 URLs, audience, offer, market, language and up to 2 competitors; optional Search Console/Analytics exports without personal data.
A qualitative audit of five pages, not a full-site or technical SEO audit. Traffic, ranking and search-volume analysis require supplied data. No publication, redirects or deletions. One consolidated feedback round within the brief.
023 business days
SEO/GEO Article Pack
Commission a B2B blog article
An in-depth B2B article with answers, sources and relevant visuals.
€499one-off
- 1 article of 1,200–1,600 words in one language
- Buyer questions, sources and clear H1/H2/H3 structure
- 1 individual hero visual and 2 explanatory SVG graphics
- Title, description, alt text, FAQs and JSON-LD guidance
- HTML/Markdown text and PNG/SVG assets for handoff
Requirements & scope
Inputs: Topic, audience, offer, subject-matter information and approved sources.
One article draft; excludes CMS publishing and ranking/citation guarantees.
0348 hours
Meta Title & Description Mini
Commission a meta title and description
A relevant page title and description for one URL.
€49one-off
- 2 title variants and 1 meta description for 1 existing URL
- Character counts and 1 selection recommendation; Markdown
Requirements & scope
Inputs: URL, offer, audience and intended search theme.
Excludes keyword research, publication and guarantees of displayed search snippets. One offer, one market and one language. One consolidated feedback round within the original brief is included.
19 PRODUCTS. DEFINED SCOPE.
From the first check to a concrete package.
Choose your format and quantity. All prices are one-off, excluding tax, for the entire package, with no monthly fee. One language, agreed topics, defined scope and one consolidated feedback round. Publishing and distribution are separate.
YOUR FORMAT. YOUR QUANTITY.
Blogs · 1, 3 or 5
SEO-, GEO- and AEO-optimised articles for your website.
Start with one
1 Blog
SEO-, GEO- and AEO-optimised. Clearly structured for people, search engines and AI answer systems.
1 focused blog article answering buyer questions, with SEO essentials and a matching hero image.
€99one-off
3 business days
- 1 original blog articles of 800–1,200 words each
- SEO, GEO & AEO: relevant search intent, clear headings, direct answers and traceable sources
- Per article: topic focus, H1–H3 structure, sources and a clear CTA
- Per article: SEO title, meta description, 3 FAQs and internal-link suggestions
- 1 individual hero image with alt text per article
- Editable DOCX and Markdown copy; separate image files
For B2B teams that need finished content at a fixed package price.
Brief & scope
Required: 1 topics, audience, offer, tone, brand assets and approved subject-matter information. Topic alignment within the brief is included.
Focused blog production; no expert interviews, extra infographics, CMS publishing or technical schema implementation. Choose the existing SEO/GEO article package for a deeper expert article with two explanatory SVG graphics. One language (German or English), one company and a shared brief. One consolidated revision round per package within seven calendar days included. Delivery after complete inputs and confirmed start; feedback pauses excluded. SEO/GEO/AEO covers editorial optimisation. Technical website changes and schema implementation are excluded. Rankings, indexing and AI citations are not guaranteed.
AdmiralCloud · Project reference
101 Leads from one whitepaper campaign. One whitepaper campaign.
3-piece package
3 Blogs
SEO-, GEO- and AEO-optimised. Clearly structured for people, search engines and AI answer systems.
3 focused blog articles answering buyer questions, with SEO essentials and a matching hero image.
€149one-off
5 business days
- 3 original blog articles of 800–1,200 words each
- SEO, GEO & AEO: relevant search intent, clear headings, direct answers and traceable sources
- Per article: topic focus, H1–H3 structure, sources and a clear CTA
- Per article: SEO title, meta description, 3 FAQs and internal-link suggestions
- 1 individual hero image with alt text per article
- Editable DOCX and Markdown copy; separate image files
For B2B teams that need finished content at a fixed package price.
Brief & scope
Required: 3 topics, audience, offer, tone, brand assets and approved subject-matter information. Topic alignment within the brief is included.
Focused blog production; no expert interviews, extra infographics, CMS publishing or technical schema implementation. Choose the existing SEO/GEO article package for a deeper expert article with two explanatory SVG graphics. One language (German or English), one company and a shared brief. One consolidated revision round per package within seven calendar days included. Delivery after complete inputs and confirmed start; feedback pauses excluded. SEO/GEO/AEO covers editorial optimisation. Technical website changes and schema implementation are excluded. Rankings, indexing and AI citations are not guaranteed.
AdmiralCloud · Project reference
101 Leads from one whitepaper campaign. One whitepaper campaign.
5-piece package
5 Blogs
SEO-, GEO- and AEO-optimised. Clearly structured for people, search engines and AI answer systems.
5 focused blog articles answering buyer questions, with SEO essentials and a matching hero image.
€399one-off
7 business days
- 5 original blog articles of 800–1,200 words each
- SEO, GEO & AEO: relevant search intent, clear headings, direct answers and traceable sources
- Per article: topic focus, H1–H3 structure, sources and a clear CTA
- Per article: SEO title, meta description, 3 FAQs and internal-link suggestions
- 1 individual hero image with alt text per article
- Editable DOCX and Markdown copy; separate image files
For B2B teams that need finished content at a fixed package price.
Brief & scope
Required: 5 topics, audience, offer, tone, brand assets and approved subject-matter information. Topic alignment within the brief is included.
Focused blog production; no expert interviews, extra infographics, CMS publishing or technical schema implementation. Choose the existing SEO/GEO article package for a deeper expert article with two explanatory SVG graphics. One language (German or English), one company and a shared brief. One consolidated revision round per package within seven calendar days included. Delivery after complete inputs and confirmed start; feedback pauses excluded. SEO/GEO/AEO covers editorial optimisation. Technical website changes and schema implementation are excluded. Rankings, indexing and AI citations are not guaranteed.
AdmiralCloud · Project reference
101 Leads from one whitepaper campaign. One whitepaper campaign.
YOUR FORMAT. YOUR QUANTITY.
eBooks · 1, 3 or 5
Share practical knowledge, optimised for SEO, GEO and AEO.
Start with one
1 eBook
SEO-, GEO- and AEO-optimised. Clearly structured for people, search engines and AI answer systems.
Practical guides that share useful knowledge as downloadable content.
€99one-off
5 business days
- 1 original eBooks of 1,500–2,000 words each; approx. 6–8 designed pages including cover
- SEO, GEO & AEO: relevant search intent, clear headings, direct answers and traceable sources
- Per eBook: chapter structure, practical explanations and 1 checklist
- Per eBook: traceable sources and actionable next steps
- Per document: individual cover and 2 explanatory graphics
- Designed PDF and editable DOCX content file; separate graphic files
- Per document: 3 Q&A sections and suggested meta title/description for the download page
For B2B teams that need finished content at a fixed package price.
Brief & scope
Required: 1 topics, audience, offer, tone, brand assets and approved subject-matter information. Topic alignment within the brief is included.
One focused topic per document, one shared brand style. Page count depends on layout; word count defines scope. No original study, data collection, interviews, translation, landing page or distribution. Editable content file included, not an InDesign/Figma source file. One language (German or English), one company and a shared brief. One consolidated revision round per package within seven calendar days included. Delivery after complete inputs and confirmed start; feedback pauses excluded. SEO/GEO/AEO covers editorial optimisation. Technical website changes and schema implementation are excluded. Rankings, indexing and AI citations are not guaranteed.
AdmiralCloud · Project reference
101 Leads from one whitepaper campaign. One whitepaper campaign.
3-piece package
3 eBooks
SEO-, GEO- and AEO-optimised. Clearly structured for people, search engines and AI answer systems.
Practical guides that share useful knowledge as downloadable content.
€149one-off
10 business days
- 3 original eBooks of 1,500–2,000 words each; approx. 6–8 designed pages including cover
- SEO, GEO & AEO: relevant search intent, clear headings, direct answers and traceable sources
- Per eBook: chapter structure, practical explanations and 1 checklist
- Per eBook: traceable sources and actionable next steps
- Per document: individual cover and 2 explanatory graphics
- Designed PDF and editable DOCX content file; separate graphic files
- Per document: 3 Q&A sections and suggested meta title/description for the download page
For B2B teams that need finished content at a fixed package price.
Brief & scope
Required: 3 topics, audience, offer, tone, brand assets and approved subject-matter information. Topic alignment within the brief is included.
One focused topic per document, one shared brand style. Page count depends on layout; word count defines scope. No original study, data collection, interviews, translation, landing page or distribution. Editable content file included, not an InDesign/Figma source file. One language (German or English), one company and a shared brief. One consolidated revision round per package within seven calendar days included. Delivery after complete inputs and confirmed start; feedback pauses excluded. SEO/GEO/AEO covers editorial optimisation. Technical website changes and schema implementation are excluded. Rankings, indexing and AI citations are not guaranteed.
AdmiralCloud · Project reference
101 Leads from one whitepaper campaign. One whitepaper campaign.
5-piece package
5 eBooks
SEO-, GEO- and AEO-optimised. Clearly structured for people, search engines and AI answer systems.
Practical guides that share useful knowledge as downloadable content.
€399one-off
15 business days
- 5 original eBooks of 1,500–2,000 words each; approx. 6–8 designed pages including cover
- SEO, GEO & AEO: relevant search intent, clear headings, direct answers and traceable sources
- Per eBook: chapter structure, practical explanations and 1 checklist
- Per eBook: traceable sources and actionable next steps
- Per document: individual cover and 2 explanatory graphics
- Designed PDF and editable DOCX content file; separate graphic files
- Per document: 3 Q&A sections and suggested meta title/description for the download page
For B2B teams that need finished content at a fixed package price.
Brief & scope
Required: 5 topics, audience, offer, tone, brand assets and approved subject-matter information. Topic alignment within the brief is included.
One focused topic per document, one shared brand style. Page count depends on layout; word count defines scope. No original study, data collection, interviews, translation, landing page or distribution. Editable content file included, not an InDesign/Figma source file. One language (German or English), one company and a shared brief. One consolidated revision round per package within seven calendar days included. Delivery after complete inputs and confirmed start; feedback pauses excluded. SEO/GEO/AEO covers editorial optimisation. Technical website changes and schema implementation are excluded. Rankings, indexing and AI citations are not guaranteed.
AdmiralCloud · Project reference
101 Leads from one whitepaper campaign. One whitepaper campaign.
YOUR FORMAT. YOUR QUANTITY.
Whitepapers · 1, 3 or 5
Evidence-led content with sources, optimised for SEO, GEO and AEO.
Start with one
1 Whitepaper
SEO-, GEO- and AEO-optimised. Clearly structured for people, search engines and AI answer systems.
Evidence-led decision resources explaining a focused B2B problem through traceable sources.
€99one-off
5 business days
- 1 original whitepapers of 1,500–2,000 words each; approx. 6–8 designed pages including cover
- SEO, GEO & AEO: relevant search intent, clear headings, direct answers and traceable sources
- Per whitepaper: executive summary, problem analysis, solution comparison and conclusion
- Per whitepaper: at least 5 relevant sources with links and references
- Per document: individual cover and 2 explanatory graphics
- Designed PDF and editable DOCX content file; separate graphic files
- Per document: 3 Q&A sections and suggested meta title/description for the download page
For B2B teams that need finished content at a fixed package price.
Brief & scope
Required: 1 topics, audience, offer, tone, brand assets and approved subject-matter information. Topic alignment within the brief is included.
One focused topic per document, one shared brand style. Page count depends on layout; word count defines scope. No original study, data collection, interviews, translation, landing page or distribution. Editable content file included, not an InDesign/Figma source file. One language (German or English), one company and a shared brief. One consolidated revision round per package within seven calendar days included. Delivery after complete inputs and confirmed start; feedback pauses excluded. SEO/GEO/AEO covers editorial optimisation. Technical website changes and schema implementation are excluded. Rankings, indexing and AI citations are not guaranteed.
AdmiralCloud · Project reference
101 Leads from one whitepaper campaign. One whitepaper campaign.
3-piece package
3 Whitepaper
SEO-, GEO- and AEO-optimised. Clearly structured for people, search engines and AI answer systems.
Evidence-led decision resources explaining a focused B2B problem through traceable sources.
€149one-off
10 business days
- 3 original whitepapers of 1,500–2,000 words each; approx. 6–8 designed pages including cover
- SEO, GEO & AEO: relevant search intent, clear headings, direct answers and traceable sources
- Per whitepaper: executive summary, problem analysis, solution comparison and conclusion
- Per whitepaper: at least 5 relevant sources with links and references
- Per document: individual cover and 2 explanatory graphics
- Designed PDF and editable DOCX content file; separate graphic files
- Per document: 3 Q&A sections and suggested meta title/description for the download page
For B2B teams that need finished content at a fixed package price.
Brief & scope
Required: 3 topics, audience, offer, tone, brand assets and approved subject-matter information. Topic alignment within the brief is included.
One focused topic per document, one shared brand style. Page count depends on layout; word count defines scope. No original study, data collection, interviews, translation, landing page or distribution. Editable content file included, not an InDesign/Figma source file. One language (German or English), one company and a shared brief. One consolidated revision round per package within seven calendar days included. Delivery after complete inputs and confirmed start; feedback pauses excluded. SEO/GEO/AEO covers editorial optimisation. Technical website changes and schema implementation are excluded. Rankings, indexing and AI citations are not guaranteed.
AdmiralCloud · Project reference
101 Leads from one whitepaper campaign. One whitepaper campaign.
5-piece package
5 Whitepaper
SEO-, GEO- and AEO-optimised. Clearly structured for people, search engines and AI answer systems.
Evidence-led decision resources explaining a focused B2B problem through traceable sources.
€399one-off
15 business days
- 5 original whitepapers of 1,500–2,000 words each; approx. 6–8 designed pages including cover
- SEO, GEO & AEO: relevant search intent, clear headings, direct answers and traceable sources
- Per whitepaper: executive summary, problem analysis, solution comparison and conclusion
- Per whitepaper: at least 5 relevant sources with links and references
- Per document: individual cover and 2 explanatory graphics
- Designed PDF and editable DOCX content file; separate graphic files
- Per document: 3 Q&A sections and suggested meta title/description for the download page
For B2B teams that need finished content at a fixed package price.
Brief & scope
Required: 5 topics, audience, offer, tone, brand assets and approved subject-matter information. Topic alignment within the brief is included.
One focused topic per document, one shared brand style. Page count depends on layout; word count defines scope. No original study, data collection, interviews, translation, landing page or distribution. Editable content file included, not an InDesign/Figma source file. One language (German or English), one company and a shared brief. One consolidated revision round per package within seven calendar days included. Delivery after complete inputs and confirmed start; feedback pauses excluded. SEO/GEO/AEO covers editorial optimisation. Technical website changes and schema implementation are excluded. Rankings, indexing and AI citations are not guaranteed.
AdmiralCloud · Project reference
101 Leads from one whitepaper campaign. One whitepaper campaign.
More content services
Start here
B2B Content Audit & Topic Map
B2B content audit: review five pages
Get a clear keep, refresh or merge recommendation for five existing pages, plus a topic map for unanswered buyer questions.
€199one-off
48 hours
- Qualitatively review 5 existing URLs for content, buyer question and overlap
- A keep, refresh or merge recommendation per page; deletion only as a hypothesis requiring validation
- 15 buyer questions in up to 3 topic clusters; comparison with up to 2 competitors
- Prioritised topic and internal link map as PDF + CSV
For teams deciding which content they need next.
Brief & scope
Required: 5 URLs, audience, offer, market, language and up to 2 competitors; optional Search Console/Analytics exports without personal data.
A qualitative audit of five pages, not a full-site or technical SEO audit. Traffic, ranking and search-volume analysis require supplied data. No publication, redirects or deletions. One consolidated feedback round within the brief.
AdmiralCloud · Project reference
101 Leads from one whitepaper campaign. One whitepaper campaign.
Your next step
SEO/GEO Article Pack
Commission a B2B blog article
An in-depth B2B article with answers, sources and relevant visuals.
€499one-off
3 business days
- 1 article of 1,200–1,600 words in one language
- Buyer questions, sources and clear H1/H2/H3 structure
- 1 individual hero visual and 2 explanatory SVG graphics
- Title, description, alt text, FAQs and JSON-LD guidance
- HTML/Markdown text and PNG/SVG assets for handoff
For teams with a specific topic and a clear audience.
Brief & scope
Required: Topic, audience, offer, subject-matter information and approved sources.
One article draft; excludes CMS publishing and ranking/citation guarantees.
AdmiralCloud · Project reference
101 Leads from one whitepaper campaign. One whitepaper campaign.
Defined scope
B2B SEO Content Refresh
Refresh one existing B2B article
Refresh one existing specialist article for today’s buyer question.
€299one-off
3 business days
- Revise 1 article of up to 1,500 words using approved information
- Change summary, metadata and 3 internal link suggestions; Markdown
For B2B SaaS, IT and tech teams with this specific task.
Brief & scope
Required: Article, current product information, audience and required changes.
Excludes expert interviews, new primary research, new visuals and publication. One offer, one market and one language. One consolidated feedback round within the original brief is included.
AdmiralCloud · Project reference
101 Leads from one whitepaper campaign. One whitepaper campaign.
The complete package
B2B Whitepaper Content Kit
Commission a B2B white paper
A substantive downloadable asset with material to promote it.
€899one-off
5 business days
- 1 PDF guide, 8–10 pages, up to 2,500 words
- Editable content file, sources and 1 cover visual
- 1 landing-page copy draft with FAQs and metadata
- 3 organic social posts and 3 visuals as PNG + SVG
- Publishing and internal-linking plan
For teams that need a substantive content asset for lead generation.
Brief & scope
Required: One topic, subject-matter information, audience, offer and brand assets.
One language; excludes form/CMS setup, email nurturing and media budget.
AdmiralCloud · Project reference
101 Leads from one whitepaper campaign. One whitepaper campaign.
Defined scope
Internal Link Map
Plan internal links across ten pages
A focused internal linking plan for a limited set of pages.
€149one-off
48 hours
- Classify up to 10 existing URLs by topic
- Up to 20 link suggestions with anchor text and placement; CSV
For B2B SaaS, IT and tech teams with this specific task.
Brief & scope
Required: 10 URLs, priority offer pages and audience.
Excludes a full website crawl, CMS implementation and ranking guarantees. One offer, one market and one language. One consolidated feedback round within the original brief is included.
AdmiralCloud · Project reference
101 Leads from one whitepaper campaign. One whitepaper campaign.
Defined scope
Content Brief Pack
Create three B2B content briefs
Three specific briefs for your next specialist articles.
€179one-off
48 hours
- 3 briefs for 1 topic area with search intent and outline
- 5 buyer questions, evidence requirements and internal link targets per brief; Markdown
For B2B SaaS, IT and tech teams with this specific task.
Brief & scope
Required: Topic area, audience, offer and existing content.
Excludes finished articles and paid keyword data. One offer, one market and one language. One consolidated feedback round within the original brief is included.
AdmiralCloud · Project reference
101 Leads from one whitepaper campaign. One whitepaper campaign.
Defined scope
Customer Case Interview Kit
Prepare a customer case-study interview
Prepare a customer interview that can support an evidence-based case study.
€229one-off
48 hours
- 1 interview guide with up to 15 questions and a 45-minute agenda
- Evidence and approval checklist plus case-study outline; Markdown
For B2B SaaS, IT and tech teams with this specific task.
Brief & scope
Required: Client project, interviewee role and existing project documentation.
Excludes conducting the interview, transcription, a finished case and obtaining approvals. One offer, one market and one language. One consolidated feedback round within the original brief is included.
AdmiralCloud · Project reference
101 Leads from one whitepaper campaign. One whitepaper campaign.
Mini package · €49
Meta Title & Description Mini
Commission a meta title and description
A relevant page title and description for one URL.
€49one-off
48 hours
- 2 title variants and 1 meta description for 1 existing URL
- Character counts and 1 selection recommendation; Markdown
For B2B SaaS, IT and tech teams with this specific task.
Brief & scope
Required: URL, offer, audience and intended search theme.
Excludes keyword research, publication and guarantees of displayed search snippets. One offer, one market and one language. One consolidated feedback round within the original brief is included.
AdmiralCloud · Project reference
101 Leads from one whitepaper campaign. One whitepaper campaign.
Easy start · under €100
Blog-to-LinkedIn Pack
Turn one blog into three LinkedIn posts
Turn an existing blog into three fresh LinkedIn posts without creating new content from scratch.
€79one-off
48 hours
- Based on 1 existing article of up to 1,500 words
- 3 distinct LinkedIn posts with an opening hook, CTA and hashtags
- Editable Markdown copy
For B2B teams with a specific, small marketing task.
Brief & scope
Required: Approved blog copy or URL, audience and intended CTA.
Repurposes existing content without new subject-matter research, images, publication or community management. One offer, one target market and one language. One consolidated feedback round within the brief is included.
AdmiralCloud · Project reference
101 Leads from one whitepaper campaign. One whitepaper campaign.
Easy start · under €100
Landing Page Copywriting: Hero Copy
Landing page copywriting for headline, value & CTA
Make it immediately clear what you offer and why it matters to your customers.
€99one-off
48 hours
- 3 hero-section variants for 1 website or landing page
- Headline, subheading and CTA copy for each variant
- Short recommendation for choosing a variant in an editable document
For B2B teams with a specific, small marketing task.
Brief & scope
Required: 1 page URL, offer, audience, key benefits and tone of voice.
First page section only; excludes a complete landing page, design, implementation and A/B test analysis. One offer, one target market and one language. One consolidated feedback round within the brief is included.
AdmiralCloud · Project reference
101 Leads from one whitepaper campaign. One whitepaper campaign.
One-off package prices. Media budget, external tools and ongoing management are excluded. One consolidated feedback round within the brief is included; see FAQs.
HOW IT WORKS
One clear result. Four simple steps.
- 01
Choose your result
Choose the package that matches your next step. Scope, price and delivery time are described upfront.
- 02
Share a short brief
Share your website, offer, audience and target market. Add the existing data and materials needed for your product.
- 03
Confirm scope & start
For starter packages under €100, we clarify questions in writing; a video call is optional. Larger packages include a short alignment call. I confirm scope and start in writing.
- 04
Receive it and put it to work
Receive your agreed report, drafts or documented fixes, with clear next steps.
Delivery time starts after the complete brief, alignment and written confirmation of scope and start. A video call is optional for starter packages under €100. Access and approvals are agreed upfront.
Explore how our collaboration works ↗INSIGHTS / CONTENT MARKETING
The right resource for your next step
One selected working resource for Content Marketing. Find the remaining materials in the resource library.
1 resource · PDF + complete online edition · German & English
WHITEPAPER / FREEPDF
14 chapters · 19 PDF pages
Thought leadership as an editorial operating system
Develop, challenge and maintain an evidence-led position built on expertise.
- A bounded editorial mandate
- A position and evidence register
INSIGHTS / CONTENT PILLAR
Content Marketing: see the complete approach
Build a practical content system for SaaS, IT and tech: connect positioning, LinkedIn, lead magnets, website conversion and nurturing.
Content marketing for B2B SaaS: strategy, formats and qualified demand ↗PRICING & DECISION
Which package fits your task?
Patrick Wings offers the following one-off packages with a defined scope. Choose by the deliverable you need. Each product page specifies inclusions and required inputs; additional implementation is agreed separately.
| Package | One-off price | Delivery | Best suited to |
|---|---|---|---|
| Meta Title & Description Mini | €49 | 48 hours | For B2B SaaS, IT and tech teams with this specific task. |
| Blog-to-LinkedIn Pack | €79 | 48 hours | For B2B teams with a specific, small marketing task. |
| Landing Page Copywriting: Hero Copy | €99 | 48 hours | For B2B teams with a specific, small marketing task. |
| 1 Blog | €99 | 3 business days | For B2B teams that need finished content at a fixed package price. |
| 1 eBook | €99 | 5 business days | For B2B teams that need finished content at a fixed package price. |
| 1 Whitepaper | €99 | 5 business days | For B2B teams that need finished content at a fixed package price. |
| 3 Blogs | €149 | 5 business days | For B2B teams that need finished content at a fixed package price. |
| 3 eBooks | €149 | 10 business days | For B2B teams that need finished content at a fixed package price. |
| 3 Whitepaper | €149 | 10 business days | For B2B teams that need finished content at a fixed package price. |
| Internal Link Map | €149 | 48 hours | For B2B SaaS, IT and tech teams with this specific task. |
| Content Brief Pack | €179 | 48 hours | For B2B SaaS, IT and tech teams with this specific task. |
| B2B Content Audit & Topic Map | €199 | 48 hours | For teams deciding which content they need next. |
| Customer Case Interview Kit | €229 | 48 hours | For B2B SaaS, IT and tech teams with this specific task. |
| B2B SEO Content Refresh | €299 | 3 business days | For B2B SaaS, IT and tech teams with this specific task. |
| 5 Blogs | €399 | 7 business days | For B2B teams that need finished content at a fixed package price. |
| 5 eBooks | €399 | 15 business days | For B2B teams that need finished content at a fixed package price. |
| 5 Whitepaper | €399 | 15 business days | For B2B teams that need finished content at a fixed package price. |
| SEO/GEO Article Pack | €499 | 3 business days | For teams with a specific topic and a clear audience. |
| B2B Whitepaper Content Kit | €899 | 5 business days | For teams that need a substantive content asset for lead generation. |
Delivery depends on a complete brief. The scope on the product page and in the agreed proposal applies.
Frequently asked questions
Are articles prepared for SEO, GEO and AEO?
All new blog, eBook and whitepaper packages include editorial SEO, GEO and AEO optimisation: search intent and buyer questions, clear headings, direct answers and traceable sources. Blogs include metadata, alt text, FAQs and internal-link suggestions. eBooks and whitepapers also include Q&A sections and suggested download-page metadata. For PDFs, optimisation covers content and structure; technical website work, schema implementation and publishing are separate. Rankings, indexing and AI citations are not guaranteed.
Are images, graphics and editable files included?
Yes. The Article Pack includes an individual hero visual and two explanatory SVG graphics. The Lead Magnet Content Kit includes a cover visual and three social visuals. Text is delivered as Markdown/HTML or an editable content file, with PNG/SVG assets, descriptions and alt text.
Where do the claims and sources come from?
We use your approved subject-matter information and traceable research sources. Unconfirmed product claims are flagged for review. Client results, statistics and testimonials are not invented. Your company approves subject-matter claims before publication.
Is the content published directly on our website?
The packages deliver finished drafts, assets and handoff instructions. CMS publishing, technical schema implementation and integration with other systems are excluded. Your team can publish internally or agree a separate implementation scope.
What is the difference between a blog, eBook and whitepaper?
Blogs answer one focused question in 800–1,200 words. eBooks teach a topic through practical steps and a checklist. Whitepapers analyse a B2B problem, compare approaches and support claims with at least five relevant sources. eBooks and whitepapers each contain 1,500–2,000 words across approximately 6–8 designed pages.
Are prices per piece or for the whole package?
The price covers the whole package in your chosen format: €99 for one piece, €149 for three or €399 for five, excluding tax. Three blog articles therefore cost €149 in total before tax. All pieces share one brief, language and brand style.
Are PDF design and editable files included?
The new eBook and whitepaper packages include designed PDFs, one cover and two explanatory graphics per document, plus editable DOCX content files. Blog packages include DOCX/Markdown copy and one hero image per article. InDesign/Figma layout source files, original studies, interviews, CMS publishing and promotion are excluded.
What do you need for Content Marketing?
The basics are your website, offer, audience, target market and preferred language. Account reviews need suitable exports or read-only access; content and creatives need brand assets and approved subject-matter information. See each product’s “Brief & scope” checklist.
When does delivery start and is feedback included?
Delivery starts after the complete brief, alignment and written confirmation of scope and start. A video call is optional for starter packages under €100. Hour-based timelines refer to the agreed delivery window; business days are Monday to Friday. One consolidated feedback round within the original brief is included when submitted within seven calendar days of delivery. New topics or additional scope are agreed separately.
Are media budget, tools or a retainer included?
Prices are one-off fees for the described product. Ad spend, paid tools and ongoing management are excluded. No retainer is required. Account changes or live launches only happen when explicitly included in the agreed scope and approved by you.
Does RaaS guarantee more leads, revenue or AI mentions?
The commitment is to the described deliverable with a fixed scope, price and timeline. Leads, revenue, rankings and AI mentions also depend on factors outside the delivery and are not guaranteed. Analyses identify data gaps and assumptions.
CONTENT MARKETING
One clear next step. At a fixed price.
Start with the check or choose the package that fits your project.