Identify irrelevant search terms
Use an existing export for focused exclusion recommendations.
Google Negative Keyword Pack · €79 ↗GOOGLE ADS / RESULT AS A SERVICE
B2B Google Ads: review your account and prepare Search campaigns
Identify budget leaks in an existing search account or receive a fully specified Search setup. Each package delivers a tangible result for a clearly scoped Google Ads project.
- €49–€899
- One-off pricing
- Defined delivery
- 01Search intent
- 02Keywords
- 03Ads
- 04Landing page
THE SERVICE AT A GLANCE
Google Ads for B2B: prepare and review Search campaigns
These Google Ads packages focus on Search: alignment between search query, keyword, ad and landing page. Small packages deliver ad copy or negative keyword recommendations. Broader packages review an existing account, specify a new campaign or address five agreed issues. Pricing, data inputs and deliverables are defined before work starts.
Who is this for?
For SaaS, software and IT providers whose customers actively search for a solution and who need a specific Google Search deliverable.
- Your search-term export contains queries that do not fit your offer.
- An existing ad group needs fresh value propositions and copy variants.
- A new offer needs a clear Search structure and landing-page mapping.
Which Google Ads package fits?
Refresh one ad
Get 15 headlines and four descriptions for one ad group.
Google Ads Text Pack · €99 ↗Prepare a Search campaign
Get structure, keywords and ad drafts for a scoped launch.
Google Search Launch Kit · €499 ↗You work directly with Patrick Wings, with over 15 years of B2B tech marketing experience. This page covers individually bookable packages. For a broader project, explore the demand and campaign expertise · View projects.
FICTIONAL SAMPLE DELIVERY
Google Ads Text Pack
A complete set of ad copy assets for one ad group
Track Software Licences
View the complete sample ↗PDF ↓MATCHED TO YOUR TASK
Google Ads: start with the right task
Choose a review or a defined deliverable. The €49 mini package fits one specific task; larger or ongoing work is scoped separately.
0148 hours
B2B Google Ads Audit
B2B Google Ads audit
Identify the most important weaknesses in your existing Google Search account.
€199one-off
- 1 search account, up to 5 campaigns and 90 days of data
- Search-term, keyword and account-structure review
- Ad, landing-page and conversion-signal review
- 10 prioritised findings as PDF + CSV action list
Requirements & scope
Inputs: Read-only access or complete exports for the last 90 days and your landing page.
Audit without account changes; up to five Search campaigns.
023 business days
Google Search Launch Kit
Prepare a Google Search campaign
A ready-to-use campaign specification instead of an empty Google Ads workspace.
€499one-off
- 1 offer, 1 market, 1 language and up to 3 ad groups
- Up to 40 keywords plus 20 negative terms
- 2 responsive search ad drafts per ad group
- Landing-page mapping, budget proposal and UTM links
- Editable CSV campaign specification + PDF launch checklist
Requirements & scope
Inputs: Offer, website, target customers, market, language and budget range.
Setup specification; excludes upload, approval guarantees and launch.
0348 hours
Google Ad Headline Fix
Write five Google Ads headlines
Five new headlines for one existing Google Search ad.
€49one-off
- 5 headlines of up to 30 characters for 1 ad group
- Character counts and a short usage recommendation; CSV
Requirements & scope
Inputs: Offer, destination URL, search theme and existing ad copy.
Excludes a complete responsive ad, account changes and approval guarantees. One offer, one market and one language. One consolidated feedback round within the original brief is included.
11 PRODUCTS. DEFINED SCOPE.
From the first check to a concrete package.
These packages focus on Google Search. Shopping, Performance Max, YouTube, multiple markets and ongoing bidding are outside this fixed scope.
PACKAGES FOR YOUR MAIN TASK
Start with an audit, preparation or delivery, matched to the problem you want to solve.
Start here
B2B Google Ads Audit
B2B Google Ads audit
Identify the most important weaknesses in your existing Google Search account.
€199one-off
48 hours
- 1 search account, up to 5 campaigns and 90 days of data
- Search-term, keyword and account-structure review
- Ad, landing-page and conversion-signal review
- 10 prioritised findings as PDF + CSV action list
For teams with active Search campaigns.
Brief & scope
Required: Read-only access or complete exports for the last 90 days and your landing page.
Audit without account changes; up to five Search campaigns.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
Your next step
Google Search Launch Kit
Prepare a Google Search campaign
A ready-to-use campaign specification instead of an empty Google Ads workspace.
€499one-off
3 business days
- 1 offer, 1 market, 1 language and up to 3 ad groups
- Up to 40 keywords plus 20 negative terms
- 2 responsive search ad drafts per ad group
- Landing-page mapping, budget proposal and UTM links
- Editable CSV campaign specification + PDF launch checklist
For a clearly scoped B2B Search launch.
Brief & scope
Required: Offer, website, target customers, market, language and budget range.
Setup specification; excludes upload, approval guarantees and launch.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
Defined scope
Google Ads Keyword Research & Structure
Plan Google Ads keyword research and structure
Up to 50 keyword candidates for one offer category, organised by intent and ad group. Search volumes require supplied source data.
€199one-off
48 hours
- Up to 50 keyword candidates grouped into up to 5 ad groups
- Intent, destination page and suggested match type per group; CSV
For B2B SaaS, IT and tech teams with this specific task.
Brief & scope
Required: Offer, market, language and existing keyword data if available.
Excludes paid keyword data, guaranteed search volumes and account setup. One offer, one market and one language. One consolidated feedback round within the original brief is included.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
The complete package
Google Ads Fix Pack
Commission Google Ads account improvements
Five agreed improvements for one existing Search campaign.
€899one-off
5 business days
- Baseline for 1 Search campaign with up to 3 ad groups
- 5 agreed fixes to structure, keywords or ads
- Implementation with access or actionable team handoff
- Documented before/after comparison of changes
- PDF change summary and CSV verification checklist
For teams that want to improve one specific campaign.
Brief & scope
Required: Account access or exports, one campaign and approval of the five fixes.
No ongoing management or new tracking integration; live changes require approval.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
SMALL STARTERS · UNDER €100
For one specific task you have already identified.
Mini package · €49
Google Ad Headline Fix
Write five Google Ads headlines
Five new headlines for one existing Google Search ad.
€49one-off
48 hours
- 5 headlines of up to 30 characters for 1 ad group
- Character counts and a short usage recommendation; CSV
For B2B SaaS, IT and tech teams with this specific task.
Brief & scope
Required: Offer, destination URL, search theme and existing ad copy.
Excludes a complete responsive ad, account changes and approval guarantees. One offer, one market and one language. One consolidated feedback round within the original brief is included.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
Easy start · under €100
Google Negative Keyword Pack
Commission a negative keyword review
Identify irrelevant search queries with an explained negative keyword list.
€79one-off
48 hours
- Review up to 100 supplied search terms from 1 Search campaign
- Up to 20 explained negative keyword recommendations with match types
- Editable CSV list with checks to make before import
For B2B teams with a specific, small marketing task.
Brief & scope
Required: Search-term export with up to 100 rows, your offer and audience.
Only relevant exclusions are recommended; the list may be shorter when fewer terms qualify. No account upload or complete audit. One offer, one target market and one language. One consolidated feedback round within the brief is included.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
Easy start · under €100
Google Ads Text Pack
Commission Google Ads copy
Fresh search ad copy for your offer without commissioning an entire campaign.
€99one-off
48 hours
- 15 headlines and 4 descriptions for 1 responsive search ad
- Copy for 1 ad group with a clear value proposition and CTA
- CSV with copy and character checks for transfer to your account
For B2B teams with a specific, small marketing task.
Brief & scope
Required: Landing page, ad-group keywords and approved value propositions.
Copy drafts without keyword research, account setup or launch. Platform approval is not guaranteed. One offer, one target market and one language. One consolidated feedback round within the brief is included.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
FOCUSED COMPONENTS & ADDITIONS
Choose a component when you know precisely what your existing campaign or content needs.
Defined scope
Google Ad Assets Pack
Write Google Ads sitelinks and callouts
Relevant supplementary text assets for one Google Search campaign.
€129one-off
48 hours
- 4 sitelinks with descriptions and suggested destination URLs
- 6 callouts with character counts; CSV
For B2B SaaS, IT and tech teams with this specific task.
Brief & scope
Required: Website, destination pages, offer and verified value propositions.
Excludes images, account implementation and guarantees that particular assets will serve. One offer, one market and one language. One consolidated feedback round within the original brief is included.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
Defined scope
Google Search Term Review
Review Google Ads search terms
Classify a search-term export by buying intent and next action.
€149one-off
48 hours
- Classify up to 300 search terms from 1 Search campaign
- 20 prioritised actions with rationale; CSV + short PDF
For B2B SaaS, IT and tech teams with this specific task.
Brief & scope
Required: Search-term export from the last 90 days and offer description.
Excludes account changes and a comprehensive ready-to-import negative list; review recommendations first. One offer, one market and one language. One consolidated feedback round within the original brief is included.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
Defined scope
Google Landingpage Message Match
Align your Search ad and landing page
Connect one search theme and ad with the right landing-page message.
€179one-off
48 hours
- Review 1 search theme, 1 ad and 1 landing page together
- Revised hero copy plus 3 page recommendations; Markdown
For B2B SaaS, IT and tech teams with this specific task.
Brief & scope
Required: Ad copy, search theme, destination URL and approved facts.
Excludes a full landing page, design, implementation and A/B testing. One offer, one market and one language. One consolidated feedback round within the original brief is included.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
Defined scope
Google Ads Conversion Tracking Check
Review Google Ads conversion tracking
Review which conversion actions influence your bidding decisions.
€249one-off
48 hours
- Review up to 5 conversion actions from supplied settings
- Suggested primary/secondary mapping and checklist; PDF + CSV
For B2B SaaS, IT and tech teams with this specific task.
Brief & scope
Required: Screenshots or read-only access, conversion definitions and business goal.
Excludes tag installation, live tracking tests and bid strategy changes. One offer, one market and one language. One consolidated feedback round within the original brief is included.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
One-off package prices. Media budget, external tools and ongoing management are excluded. One consolidated feedback round within the brief is included; see FAQs.
HOW IT WORKS
One clear result. Four simple steps.
- 01
Choose your result
Choose the package that matches your next step. Scope, price and delivery time are described upfront.
- 02
Share a short brief
Share your website, offer, audience and target market. Add the existing data and materials needed for your product.
- 03
Confirm scope & start
For starter packages under €100, we clarify questions in writing; a video call is optional. Larger packages include a short alignment call. I confirm scope and start in writing.
- 04
Receive it and put it to work
Receive your agreed report, drafts or documented fixes, with clear next steps.
Delivery time starts after the complete brief, alignment and written confirmation of scope and start. A video call is optional for starter packages under €100. Access and approvals are agreed upfront.
Explore how our collaboration works ↗INSIGHTS / DEMAND GENERATION
The right resource for your next step
One selected working resource for Demand Generation. Find the remaining materials in the resource library.
1 resource · PDF + complete online edition · German & English
PLAYBOOK / FREEPDF
14 chapters · 16 PDF pages
Google Ads for B2B SaaS: An Economically Sound 90-Day Pilot
Connect search intent, conversion goals and CRM feedback within a bounded learning budget.
- A prioritised search-intent and exclusion map
- An economic pilot budget with a downside case
INSIGHTS / CONTENT PILLAR
Performance Marketing: see the complete approach
Connect B2B SaaS performance marketing channels, conversion signals, CRM, budgets and experiments, with 20 practical supporting articles.
Performance marketing for B2B SaaS: manage channels, measurement and budgets ↗PRICING & DECISION
Which package fits your task?
Patrick Wings offers the following one-off packages with a defined scope. Choose by the deliverable you need. Each product page specifies inclusions and required inputs; additional implementation is agreed separately.
| Package | One-off price | Delivery | Best suited to |
|---|---|---|---|
| Google Ad Headline Fix | €49 | 48 hours | For B2B SaaS, IT and tech teams with this specific task. |
| Google Negative Keyword Pack | €79 | 48 hours | For B2B teams with a specific, small marketing task. |
| Google Ads Text Pack | €99 | 48 hours | For B2B teams with a specific, small marketing task. |
| Google Ad Assets Pack | €129 | 48 hours | For B2B SaaS, IT and tech teams with this specific task. |
| Google Search Term Review | €149 | 48 hours | For B2B SaaS, IT and tech teams with this specific task. |
| Google Landingpage Message Match | €179 | 48 hours | For B2B SaaS, IT and tech teams with this specific task. |
| B2B Google Ads Audit | €199 | 48 hours | For teams with active Search campaigns. |
| Google Ads Keyword Research & Structure | €199 | 48 hours | For B2B SaaS, IT and tech teams with this specific task. |
| Google Ads Conversion Tracking Check | €249 | 48 hours | For B2B SaaS, IT and tech teams with this specific task. |
| Google Search Launch Kit | €499 | 3 business days | For a clearly scoped B2B Search launch. |
| Google Ads Fix Pack | €899 | 5 business days | For teams that want to improve one specific campaign. |
Delivery depends on a complete brief. The scope on the product page and in the agreed proposal applies.
Frequently asked questions
Can I prepare Google Ads without an existing account?
Yes. The Google Search Launch Kit needs an offer, landing page and target market. It delivers the campaign structure, keyword and negative lists, and ad drafts. An account and approvals are only required for the actual launch.
Are media budget and ongoing optimisation included?
No. Listed prices cover the specified deliverable. Media budget, platform costs and ongoing optimisation are excluded. Handoff does not automatically trigger a launch.
What is implemented in the Google Ads Fix Pack?
We agree five fixes within one existing Search campaign with up to three ad groups. Choose implementation with suitable access or a team/developer handoff before work starts. Budget changes and live launches need your separate approval.
Do the keywords guarantee enquiries or low click costs?
No. Keywords and ads are based on your offer, market and search intent. Auction prices, approvals and demand are outside the deliverable. Research assumptions and available data sources are documented in the handoff.
What do you need for Google Ads?
The basics are your website, offer, audience, target market and preferred language. Account reviews need suitable exports or read-only access; content and creatives need brand assets and approved subject-matter information. See each product’s “Brief & scope” checklist.
When does delivery start and is feedback included?
Delivery starts after the complete brief, alignment and written confirmation of scope and start. A video call is optional for starter packages under €100. Hour-based timelines refer to the agreed delivery window; business days are Monday to Friday. One consolidated feedback round within the original brief is included when submitted within seven calendar days of delivery. New topics or additional scope are agreed separately.
Are media budget, tools or a retainer included?
Prices are one-off fees for the described product. Ad spend, paid tools and ongoing management are excluded. No retainer is required. Account changes or live launches only happen when explicitly included in the agreed scope and approved by you.
Does RaaS guarantee more leads, revenue or AI mentions?
The commitment is to the described deliverable with a fixed scope, price and timeline. Leads, revenue, rankings and AI mentions also depend on factors outside the delivery and are not guaranteed. Analyses identify data gaps and assumptions.
GOOGLE ADS
One clear next step. At a fixed price.
Start with the check or choose the package that fits your project.