Identify irrelevant search terms
Use an existing export for focused exclusion recommendations.
Google Negative Keyword Pack · €79 ↗GOOGLE ADS / RESULT AS A SERVICE
Google Ads for B2B. From search intent to a clear campaign.
Identify budget leaks in an existing search account or receive a fully specified Search setup. Each package delivers a tangible result for a clearly scoped Google Ads project.
- €79–€899
- One-off pricing
- Defined delivery
- 01Search intent
- 02Keywords
- 03Ads
- 04Landing page
THE SERVICE AT A GLANCE
Google Ads for B2B: prepare and review Search campaigns
These Google Ads packages focus on Search: alignment between search query, keyword, ad and landing page. Small packages deliver ad copy or negative keyword recommendations. Broader packages review an existing account, specify a new campaign or address five agreed issues. Pricing, data inputs and deliverables are defined before work starts.
Who is this for?
For SaaS, software and IT providers whose customers actively search for a solution and who need a specific Google Search deliverable.
- Your search-term export contains queries that do not fit your offer.
- An existing ad group needs fresh value propositions and copy variants.
- A new offer needs a clear Search structure and landing-page mapping.
Which Google Ads package fits?
Refresh one ad
Get 15 headlines and four descriptions for one ad group.
Google Ads Text Pack · €99 ↗Prepare a Search campaign
Get structure, keywords and ad drafts for a scoped launch.
Google Search Launch Kit · €499 ↗You work directly with Patrick Wings, with over 15 years of B2B tech marketing experience. This page covers individually bookable packages. For a broader project, explore the demand and campaign expertise · View projects.
FICTIONAL SAMPLE DELIVERY
Google Ads Text Pack
A complete set of ad copy assets for one ad group
Track Software Licences
View the complete sample ↗PDF ↓FIVE PRODUCTS. DEFINED SCOPE.
From the first check to a concrete package.
These packages focus on Google Search. Shopping, Performance Max, YouTube, multiple markets and ongoing bidding are outside this fixed scope.
EASY START · UNDER €100
One specific task. One usable deliverable.
Easy start · under €100
Google Negative Keyword Pack
Identify irrelevant search queries with an explained negative keyword list.
€79one-off
48 hours
- Review up to 100 supplied search terms from 1 Search campaign
- Up to 20 explained negative keyword recommendations with match types
- Editable CSV list with checks to make before import
For B2B teams with a specific, small marketing task.
Brief & scope
Required: Search-term export with up to 100 rows, your offer and audience.
Only relevant exclusions are recommended; the list may be shorter when fewer terms qualify. No account upload or complete audit. One offer, one target market and one language. One consolidated feedback round within the brief is included.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
Easy start · under €100
Google Ads Text Pack
Fresh search ad copy for your offer without commissioning an entire campaign.
€99one-off
48 hours
- 15 headlines and 4 descriptions for 1 responsive search ad
- Copy for 1 ad group with a clear value proposition and CTA
- CSV with copy and character checks for transfer to your account
For B2B teams with a specific, small marketing task.
Brief & scope
Required: Landing page, ad-group keywords and approved value propositions.
Copy drafts without keyword research, account setup or launch. Platform approval is not guaranteed. One offer, one target market and one language. One consolidated feedback round within the brief is included.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
More scope for your next step
Start here
Google Ads Account Check
Identify the most important weaknesses in your existing Google Search account.
€199one-off
48 hours
- 1 search account, up to 5 campaigns and 90 days of data
- Search-term, keyword and account-structure review
- Ad, landing-page and conversion-signal review
- 10 prioritised findings as PDF + CSV action list
For teams with active Search campaigns.
Brief & scope
Required: Read-only access or complete exports for the last 90 days and your landing page.
Audit without account changes; up to five Search campaigns.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
Your next step
Google Search Launch Kit
A ready-to-use campaign specification instead of an empty Google Ads workspace.
€499one-off
3 business days
- 1 offer, 1 market, 1 language and up to 3 ad groups
- Up to 40 keywords plus 20 negative terms
- 2 responsive search ad drafts per ad group
- Landing-page mapping, budget proposal and UTM links
- Editable CSV campaign specification + PDF launch checklist
For a clearly scoped B2B Search launch.
Brief & scope
Required: Offer, website, target customers, market, language and budget range.
Setup specification; excludes upload, approval guarantees and launch.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
The complete package
Google Ads Fix Pack
Five agreed improvements for one existing Search campaign.
€899one-off
5 business days
- Baseline for 1 Search campaign with up to 3 ad groups
- 5 agreed fixes to structure, keywords or ads
- Implementation with access or actionable team handoff
- Documented before/after comparison of changes
- PDF change summary and CSV verification checklist
For teams that want to improve one specific campaign.
Brief & scope
Required: Account access or exports, one campaign and approval of the five fixes.
No ongoing management or new tracking integration; live changes require approval.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
One-off package prices. Media budget, external tools and ongoing management are excluded. One consolidated feedback round within the brief is included; see FAQs.
HOW IT WORKS
One clear result. Four simple steps.
- 01
Choose your result
Choose the package that matches your next step. Scope, price and delivery time are described upfront.
- 02
Share a short brief
Share your website, offer, audience and target market. Add the existing data and materials needed for your product.
- 03
Confirm scope & start
For starter packages under €100, we clarify questions in writing; a video call is optional. Larger packages include a short alignment call. I confirm scope and start in writing.
- 04
Receive it and put it to work
Receive your agreed report, drafts or documented fixes, with clear next steps.
Delivery time starts after the complete brief, alignment and written confirmation of scope and start. A video call is optional for starter packages under €100. Access and approvals are agreed upfront.
Explore how our collaboration works ↗Frequently asked questions
Can I prepare Google Ads without an existing account?
Yes. The Google Search Launch Kit needs an offer, landing page and target market. It delivers the campaign structure, keyword and negative lists, and ad drafts. An account and approvals are only required for the actual launch.
Are media budget and ongoing optimisation included?
No. Listed prices cover the specified deliverable. Media budget, platform costs and ongoing optimisation are excluded. Handoff does not automatically trigger a launch.
What is implemented in the Google Ads Fix Pack?
We agree five fixes within one existing Search campaign with up to three ad groups. Choose implementation with suitable access or a team/developer handoff before work starts. Budget changes and live launches need your separate approval.
Do the keywords guarantee enquiries or low click costs?
No. Keywords and ads are based on your offer, market and search intent. Auction prices, approvals and demand are outside the deliverable. Research assumptions and available data sources are documented in the handoff.
What do you need for Google Ads?
The basics are your website, offer, audience, target market and preferred language. Account reviews need suitable exports or read-only access; content and creatives need brand assets and approved subject-matter information. See each product’s “Brief & scope” checklist.
When does delivery start and is feedback included?
Delivery starts after the complete brief, alignment and written confirmation of scope and start. A video call is optional for starter packages under €100. Hour-based timelines refer to the agreed delivery window; business days are Monday to Friday. One consolidated feedback round within the original brief is included when submitted within seven calendar days of delivery. New topics or additional scope are agreed separately.
Are media budget, tools or a retainer included?
Prices are one-off fees for the described product. Ad spend, paid tools and ongoing management are excluded. No retainer is required. Account changes or live launches only happen when explicitly included in the agreed scope and approved by you.
Does RaaS guarantee more leads, revenue or AI mentions?
The commitment is to the described deliverable with a fixed scope, price and timeline. Leads, revenue, rankings and AI mentions also depend on factors outside the delivery and are not guaranteed. Analyses identify data gaps and assumptions.
GOOGLE ADS
One clear next step. At a fixed price.
Start with the check or choose the package that fits your project.