Make the destination clearer
Get five prioritised improvements for a single landing page.
Landingpage Quick Check · €79 ↗PERFORMANCE MARKETING / RESULT AS A SERVICE
Performance Marketing for B2B. Clarity across your funnel. A plan you can put to work.
Where does your marketing lose momentum: the channel, tracking or the journey from click to enquiry? Get a prioritised analysis or an actionable growth plan for your SaaS, IT or tech offer.
- €79–€799
- One-off pricing
- Defined delivery
- 01Tracking
- 02Analysis
- 03Hypothesis
- 04Test plan
THE SERVICE AT A GLANCE
B2B performance marketing: clarity from click to enquiry
Performance marketing packages review the path from a campaign to an enquiry or deliver specific components for measuring it. The focus is on landing pages, channel comparison, conversion signals and priorities for the next test. Receive a documented review, links, a tracking blueprint or a growth plan within your chosen scope.
Who is this for?
For B2B teams running paid campaigns that need to connect channel budgets, lead quality and handoff to sales or their CRM.
- A campaign generates clicks but the landing page does not explain the next step clearly.
- Inconsistent campaign link names make analysis difficult.
- You need to decide which funnel or tracking gap to address first.
Which performance marketing step fits?
Plan measurement properly
Get an event map and actionable developer handoff.
Conversion Tracking Blueprint · €349 ↗Prioritise the next 90 days
Get a cross-channel plan with test briefs and budget scenarios.
Performance Growth Sprint · €799 ↗You work directly with Patrick Wings, with over 15 years of B2B tech marketing experience. This page covers individually bookable packages. For a broader project, explore the demand generation expertise · View projects.
FICTIONAL SAMPLE DELIVERY
Landingpage Quick Check
Five clear recommendations for a better demo page
Replace the headline with “Your software licences. One clear overview.” Name licence inventory, owners and review dates in the subheading.
View the complete sample ↗PDF ↓FIVE PRODUCTS. DEFINED SCOPE.
From the first check to a concrete package.
These packages connect up to two paid channels with your funnel and measurement. For channel-specific campaign assets, choose Google Ads, LinkedIn Ads or ChatGPT Ads.
EASY START · UNDER €100
One specific task. One usable deliverable.
Easy start · under €100
Landingpage Quick Check
Find potential friction between the first impression and an enquiry.
€79one-off
48 hours
- Review 1 landing page: value proposition, CTA and form
- Qualitative assessment of desktop and mobile views
- 5 prioritised improvements in a compact PDF report
For B2B teams with a specific, small marketing task.
Brief & scope
Required: 1 landing page URL, audience and intended conversion.
Qualitative review without analytics analysis, user testing, redesign or implementation. One offer, one target market and one language. One consolidated feedback round within the brief is included.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
Easy start · under €100
UTM Link Pack
Keep campaign clicks consistently labelled with ready-to-use tracking links for your next campaign.
€79one-off
48 hours
- Naming convention for 1 campaign across up to 2 channels
- Up to 10 ready-to-use UTM links based on your destination URLs
- Editable CSV table + short usage guide
For B2B teams with a specific, small marketing task.
Brief & scope
Required: Up to 10 destination URLs, campaign name, channels and ad labels.
Link creation without GA4/GTM setup, CRM integration or attribution testing. One offer, one target market and one language. One consolidated feedback round within the brief is included.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
More scope for your next step
Start here
Performance Marketing Check
Find out which funnel and channel issues to address first.
€199one-off
48 hours
- Review of up to 2 paid channels and 1 landing page
- Last 30 days analysed using up to 5 KPIs
- 5 prioritised recommendations with rationale
- PDF report and editable action list as CSV
For teams running campaigns without clear priorities.
Brief & scope
Required: Website, offer, target market and recent channel exports or read-only access.
A point-in-time review; no changes to accounts or campaigns.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
Your next step
Conversion Tracking Blueprint
An actionable measurement plan from ad click to qualified enquiry.
€349one-off
3 business days
- Inventory for 1 website and 1 funnel
- Event map: 1 primary conversion and up to 3 additional events
- GA4/GTM blueprint, UTM convention and CRM mapping
- Test cases and developer handoff as PDF + CSV
For teams that need reliable signals to evaluate campaigns.
Brief & scope
Required: Website, intended conversion, current measurement setup and read-only access where needed.
Blueprint and handoff; excludes tag installation and legal advice on consent.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
The complete package
Performance Growth Sprint
A focused 90-day plan with defined tests and budget decisions.
€799one-off
5 business days
- Analysis for 1 offer, 1 target market and up to 2 channels
- Prioritised 90-day plan with ownership
- 3 test briefs for ads, offer or landing page
- Budget scenarios with explicit assumptions
- KPI measurement plan, PDF report and editable CSV backlog
For B2B teams planning their next budget or growth step.
Brief & scope
Required: Available channel and CRM exports, offer, target market and budget range.
Planning and test briefs; excludes ongoing management and performance forecasts.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
One-off package prices. Media budget, external tools and ongoing management are excluded. One consolidated feedback round within the brief is included; see FAQs.
HOW IT WORKS
One clear result. Four simple steps.
- 01
Choose your result
Choose the package that matches your next step. Scope, price and delivery time are described upfront.
- 02
Share a short brief
Share your website, offer, audience and target market. Add the existing data and materials needed for your product.
- 03
Confirm scope & start
For starter packages under €100, we clarify questions in writing; a video call is optional. Larger packages include a short alignment call. I confirm scope and start in writing.
- 04
Receive it and put it to work
Receive your agreed report, drafts or documented fixes, with clear next steps.
Delivery time starts after the complete brief, alignment and written confirmation of scope and start. A video call is optional for starter packages under €100. Access and approvals are agreed upfront.
Explore how our collaboration works ↗Frequently asked questions
How does a performance marketing package differ from a Google Ads package?
Performance marketing covers channel comparison, funnel and measurement across up to two channels. Google Ads products deliver a review or campaign structure specifically for Google Search. Choose based on the decision you need to make next.
Can I order a tracking blueprint if my tracking is not working?
Yes. The blueprint documents the intended setup for one website, one primary conversion and up to three additional events. It includes an inventory and developer handoff. Tag installation, consent implementation and live-system testing are agreed separately.
Which metrics matter for B2B SaaS?
The packages prioritise up to five metrics suited to your funnel, such as qualified enquiries, conversion rate, cost per qualified lead or pipeline contribution. Missing CRM data is marked as a gap; clicks are not presented as verified revenue.
Does the Growth Sprint include ongoing campaign management?
No. You receive an analysis, a 90-day plan, budget scenarios and three test briefs. Execution and ongoing optimisation are excluded. We can agree a separate scope if needed.
What do you need for Performance Marketing?
The basics are your website, offer, audience, target market and preferred language. Account reviews need suitable exports or read-only access; content and creatives need brand assets and approved subject-matter information. See each product’s “Brief & scope” checklist.
When does delivery start and is feedback included?
Delivery starts after the complete brief, alignment and written confirmation of scope and start. A video call is optional for starter packages under €100. Hour-based timelines refer to the agreed delivery window; business days are Monday to Friday. One consolidated feedback round within the original brief is included when submitted within seven calendar days of delivery. New topics or additional scope are agreed separately.
Are media budget, tools or a retainer included?
Prices are one-off fees for the described product. Ad spend, paid tools and ongoing management are excluded. No retainer is required. Account changes or live launches only happen when explicitly included in the agreed scope and approved by you.
Does RaaS guarantee more leads, revenue or AI mentions?
The commitment is to the described deliverable with a fixed scope, price and timeline. Leads, revenue, rankings and AI mentions also depend on factors outside the delivery and are not guaranteed. Analyses identify data gaps and assumptions.
PERFORMANCE MARKETING
One clear next step. At a fixed price.
Start with the check or choose the package that fits your project.