Make the destination clearer
Get five prioritised improvements for a single landing page.
B2B Landing Page Audit · €79 ↗PERFORMANCE MARKETING / RESULT AS A SERVICE
B2B performance marketing: review bottlenecks and make focused improvements
Where does your marketing lose momentum: the channel, tracking or the journey from click to enquiry? Get a prioritised analysis or an actionable growth plan for your SaaS, IT or tech offer.
- €49–€799
- One-off pricing
- Defined delivery
- 01Tracking
- 02Analysis
- 03Hypothesis
- 04Test plan
THE SERVICE AT A GLANCE
B2B performance marketing: clarity from click to enquiry
Performance marketing packages review the path from a campaign to an enquiry or deliver specific components for measuring it. The focus is on landing pages, channel comparison, conversion signals and priorities for the next test. Receive a documented review, links, a tracking blueprint or a growth plan within your chosen scope.
Who is this for?
For B2B teams running paid campaigns that need to connect channel budgets, lead quality and handoff to sales or their CRM.
- A campaign generates clicks but the landing page does not explain the next step clearly.
- Inconsistent campaign link names make analysis difficult.
- You need to decide which funnel or tracking gap to address first.
Which performance marketing step fits?
Plan measurement properly
Get an event map and actionable developer handoff.
Conversion Tracking Plan · GA4 & GTM · €349 ↗Prioritise the next 90 days
Get a cross-channel plan with test briefs and budget scenarios.
Performance Growth Sprint · €799 ↗You work directly with Patrick Wings, with over 15 years of B2B tech marketing experience. This page covers individually bookable packages. For a broader project, explore the demand generation expertise · View projects.
FICTIONAL SAMPLE DELIVERY
Landingpage Quick Check
Five clear recommendations for a better demo page
Replace the headline with “Your software licences. One clear overview.” Name licence inventory, owners and review dates in the subheading.
View the complete sample ↗PDF ↓MATCHED TO YOUR TASK
Performance Marketing: start with the right task
Choose a review or a defined deliverable. The €49 mini package fits one specific task; larger or ongoing work is scoped separately.
0148 hours
B2B Landing Page Audit
Landing page optimization: audit & 5 recommendations
Find potential friction between the first impression and an enquiry.
€79one-off
- Review 1 landing page: value proposition, CTA and form
- Qualitative assessment of desktop and mobile views
- 5 prioritised improvements in a compact PDF report
Requirements & scope
Inputs: 1 landing page URL, audience and intended conversion.
Qualitative review without analytics analysis, user testing, redesign or implementation. One offer, one target market and one language. One consolidated feedback round within the brief is included.
023 business days
Conversion Tracking Plan · GA4 & GTM
Conversion tracking: GA4 / GTM measurement plan
A measurement plan for GA4, Google Tag Manager and your primary enquiry conversion, with developer handoff.
€349one-off
- Inventory for 1 website and 1 funnel
- Event map: 1 primary conversion and up to 3 additional events
- GA4/GTM blueprint, UTM convention and CRM mapping
- Test cases and developer handoff as PDF + CSV
Requirements & scope
Inputs: Website, intended conversion, current measurement setup and read-only access where needed.
Blueprint and handoff; excludes tag installation and legal advice on consent.
0348 hours
CTA Micro Fix
Improve CTA copy for one page
A clearer next step for one specific page.
€49one-off
- 3 CTA copy variants for 1 conversion goal
- 1 recommendation with a short rationale; Markdown
Requirements & scope
Inputs: 1 URL, audience and desired action.
Excludes design, implementation, A/B testing and conversion promises. One offer, one market and one language. One consolidated feedback round within the original brief is included.
11 PRODUCTS. DEFINED SCOPE.
From the first check to a concrete package.
These packages connect up to two paid channels with your funnel and measurement. For channel-specific campaign assets, choose Google Ads, LinkedIn Ads, Facebook Ads or ChatGPT Ads.
PACKAGES FOR YOUR MAIN TASK
Start with an audit, preparation or delivery, matched to the problem you want to solve.
Easy start · under €100
B2B Landing Page Audit
Landing page optimization: audit & 5 recommendations
Find potential friction between the first impression and an enquiry.
€79one-off
48 hours
- Review 1 landing page: value proposition, CTA and form
- Qualitative assessment of desktop and mobile views
- 5 prioritised improvements in a compact PDF report
For B2B teams with a specific, small marketing task.
Brief & scope
Required: 1 landing page URL, audience and intended conversion.
Qualitative review without analytics analysis, user testing, redesign or implementation. One offer, one target market and one language. One consolidated feedback round within the brief is included.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
Your next step
Conversion Tracking Plan · GA4 & GTM
Conversion tracking: GA4 / GTM measurement plan
A measurement plan for GA4, Google Tag Manager and your primary enquiry conversion, with developer handoff.
€349one-off
3 business days
- Inventory for 1 website and 1 funnel
- Event map: 1 primary conversion and up to 3 additional events
- GA4/GTM blueprint, UTM convention and CRM mapping
- Test cases and developer handoff as PDF + CSV
For teams that need reliable signals to evaluate campaigns.
Brief & scope
Required: Website, intended conversion, current measurement setup and read-only access where needed.
Blueprint and handoff; excludes tag installation and legal advice on consent.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
Start here
B2B Paid Media Audit
Review Google and LinkedIn Ads together
Find out which funnel and channel issues to address first.
€199one-off
48 hours
- Review of up to 2 paid channels and 1 landing page
- Last 30 days analysed using up to 5 KPIs
- 5 prioritised recommendations with rationale
- PDF report and editable action list as CSV
For teams running campaigns without clear priorities.
Brief & scope
Required: Website, offer, target market and recent channel exports or read-only access.
A point-in-time review; no changes to accounts or campaigns.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
Defined scope
B2B Funnel Audit
Analyse B2B funnel bottlenecks
Locate data gaps and unusual transitions in one defined B2B funnel.
€249one-off
48 hours
- Analyse 1 funnel with up to 5 stages using a 90-day export
- 3 prioritised investigation hypotheses and stage map; PDF + CSV
For B2B SaaS, IT and tech teams with this specific task.
Brief & scope
Required: Aggregate stage counts, definitions and time window without personal data.
Excludes CRM cleanup, attribution and causal impact measurement. One offer, one market and one language. One consolidated feedback round within the original brief is included.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
The complete package
Performance Growth Sprint
Targeted performance marketing improvements
A focused 90-day plan with defined tests and budget decisions.
€799one-off
5 business days
- Analysis for 1 offer, 1 target market and up to 2 channels
- Prioritised 90-day plan with ownership
- 3 test briefs for ads, offer or landing page
- Budget scenarios with explicit assumptions
- KPI measurement plan, PDF report and editable CSV backlog
For B2B teams planning their next budget or growth step.
Brief & scope
Required: Available channel and CRM exports, offer, target market and budget range.
Planning and test briefs; excludes ongoing management and performance forecasts.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
SMALL STARTERS · UNDER €100
For one specific task you have already identified.
Mini package · €49
CTA Micro Fix
Improve CTA copy for one page
A clearer next step for one specific page.
€49one-off
48 hours
- 3 CTA copy variants for 1 conversion goal
- 1 recommendation with a short rationale; Markdown
For B2B SaaS, IT and tech teams with this specific task.
Brief & scope
Required: 1 URL, audience and desired action.
Excludes design, implementation, A/B testing and conversion promises. One offer, one market and one language. One consolidated feedback round within the original brief is included.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
Easy start · under €100
UTM Link Pack
Create UTM links for one campaign
Keep campaign clicks consistently labelled with ready-to-use tracking links for your next campaign.
€79one-off
48 hours
- Naming convention for 1 campaign across up to 2 channels
- Up to 10 ready-to-use UTM links based on your destination URLs
- Editable CSV table + short usage guide
For B2B teams with a specific, small marketing task.
Brief & scope
Required: Up to 10 destination URLs, campaign name, channels and ad labels.
Link creation without GA4/GTM setup, CRM integration or attribution testing. One offer, one target market and one language. One consolidated feedback round within the brief is included.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
FOCUSED COMPONENTS & ADDITIONS
Choose a component when you know precisely what your existing campaign or content needs.
Defined scope
Form Friction Review
Review friction in a B2B form
Review questions and wording that may create unnecessary friction in one form.
€129one-off
48 hours
- Qualitative review of 1 public form with up to 10 fields
- 5 prioritised recommendations plus revised field copy; PDF + Markdown
For B2B SaaS, IT and tech teams with this specific task.
Brief & scope
Required: Form URL or screenshots, form goal and mandatory business requirements.
Excludes submitting real forms, implementation and user tests. One offer, one market and one language. One consolidated feedback round within the original brief is included.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
Defined scope
Lead Quality Scorecard
Create a lead quality scorecard
One simple shared assessment framework for marketing and sales enquiries.
€179one-off
48 hours
- 1 scorecard with up to 8 criteria and 3 handoff stages
- Scoring rules plus 3 fictional application examples; CSV + Markdown
For B2B SaaS, IT and tech teams with this specific task.
Brief & scope
Required: ICP, sales process and anonymised examples of suitable and unsuitable enquiries.
Excludes automated CRM scoring and individual personal assessments. One offer, one market and one language. One consolidated feedback round within the original brief is included.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
Defined scope
Paid Test Brief Pack
Prepare three paid marketing tests
Three clearly scoped tests for your next paid marketing round.
€199one-off
48 hours
- 3 test briefs for 1 offer across up to 2 channels
- Hypothesis, variable, metric and stopping rule for each test; Markdown
For B2B SaaS, IT and tech teams with this specific task.
Brief & scope
Required: Offer, audience, prior findings and available test budget.
Excludes creative production, delivery and promises of statistical significance. One offer, one market and one language. One consolidated feedback round within the original brief is included.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
Defined scope
Budget Scenario Sheet
Model three campaign budget scenarios
Three transparent budget scenarios for your next campaign test.
€229one-off
48 hours
- 1 editable spreadsheet for up to 2 channels and 3 scenarios
- Formulas, labelled assumptions and 1 page of interpretation; XLSX + PDF
For B2B SaaS, IT and tech teams with this specific task.
Brief & scope
Required: Available budget, historical costs and funnel figures where available.
Excludes revenue forecasts, media purchases and ongoing budget management. One offer, one market and one language. One consolidated feedback round within the original brief is included.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
One-off package prices. Media budget, external tools and ongoing management are excluded. One consolidated feedback round within the brief is included; see FAQs.
HOW IT WORKS
One clear result. Four simple steps.
- 01
Choose your result
Choose the package that matches your next step. Scope, price and delivery time are described upfront.
- 02
Share a short brief
Share your website, offer, audience and target market. Add the existing data and materials needed for your product.
- 03
Confirm scope & start
For starter packages under €100, we clarify questions in writing; a video call is optional. Larger packages include a short alignment call. I confirm scope and start in writing.
- 04
Receive it and put it to work
Receive your agreed report, drafts or documented fixes, with clear next steps.
Delivery time starts after the complete brief, alignment and written confirmation of scope and start. A video call is optional for starter packages under €100. Access and approvals are agreed upfront.
Explore how our collaboration works ↗INSIGHTS / DEMAND GENERATION
The right resource for your next step
One selected working resource for Demand Generation. Find the remaining materials in the resource library.
1 resource · PDF + complete online edition · German & English
GUIDE / FREEPDF
14 chapters · 18 PDF pages
B2B Demand Generation: A Measurable Pipeline Operating System
Connect buyer decisions, accountable handovers, reliable cohorts and economically bounded experiments.
- A documented target segment with exclusions
- An offer and buyer-decision map
INSIGHTS / CONTENT PILLAR
Performance Marketing: see the complete approach
Connect B2B SaaS performance marketing channels, conversion signals, CRM, budgets and experiments, with 20 practical supporting articles.
Performance marketing for B2B SaaS: manage channels, measurement and budgets ↗PRICING & DECISION
Which package fits your task?
Patrick Wings offers the following one-off packages with a defined scope. Choose by the deliverable you need. Each product page specifies inclusions and required inputs; additional implementation is agreed separately.
| Package | One-off price | Delivery | Best suited to |
|---|---|---|---|
| CTA Micro Fix | €49 | 48 hours | For B2B SaaS, IT and tech teams with this specific task. |
| B2B Landing Page Audit | €79 | 48 hours | For B2B teams with a specific, small marketing task. |
| UTM Link Pack | €79 | 48 hours | For B2B teams with a specific, small marketing task. |
| Form Friction Review | €129 | 48 hours | For B2B SaaS, IT and tech teams with this specific task. |
| Lead Quality Scorecard | €179 | 48 hours | For B2B SaaS, IT and tech teams with this specific task. |
| B2B Paid Media Audit | €199 | 48 hours | For teams running campaigns without clear priorities. |
| Paid Test Brief Pack | €199 | 48 hours | For B2B SaaS, IT and tech teams with this specific task. |
| Budget Scenario Sheet | €229 | 48 hours | For B2B SaaS, IT and tech teams with this specific task. |
| B2B Funnel Audit | €249 | 48 hours | For B2B SaaS, IT and tech teams with this specific task. |
| Conversion Tracking Plan · GA4 & GTM | €349 | 3 business days | For teams that need reliable signals to evaluate campaigns. |
| Performance Growth Sprint | €799 | 5 business days | For B2B teams planning their next budget or growth step. |
Delivery depends on a complete brief. The scope on the product page and in the agreed proposal applies.
Frequently asked questions
How does a performance marketing package differ from a Google Ads package?
Performance marketing covers channel comparison, funnel and measurement across up to two channels. Google Ads products deliver a review or campaign structure specifically for Google Search. Choose based on the decision you need to make next.
Can I order a tracking blueprint if my tracking is not working?
Yes. The blueprint documents the intended setup for one website, one primary conversion and up to three additional events. It includes an inventory and developer handoff. Tag installation, consent implementation and live-system testing are agreed separately.
Which metrics matter for B2B SaaS?
The packages prioritise up to five metrics suited to your funnel, such as qualified enquiries, conversion rate, cost per qualified lead or pipeline contribution. Missing CRM data is marked as a gap; clicks are not presented as verified revenue.
Does the Growth Sprint include ongoing campaign management?
No. You receive an analysis, a 90-day plan, budget scenarios and three test briefs. Execution and ongoing optimisation are excluded. We can agree a separate scope if needed.
What do you need for Performance Marketing?
The basics are your website, offer, audience, target market and preferred language. Account reviews need suitable exports or read-only access; content and creatives need brand assets and approved subject-matter information. See each product’s “Brief & scope” checklist.
When does delivery start and is feedback included?
Delivery starts after the complete brief, alignment and written confirmation of scope and start. A video call is optional for starter packages under €100. Hour-based timelines refer to the agreed delivery window; business days are Monday to Friday. One consolidated feedback round within the original brief is included when submitted within seven calendar days of delivery. New topics or additional scope are agreed separately.
Are media budget, tools or a retainer included?
Prices are one-off fees for the described product. Ad spend, paid tools and ongoing management are excluded. No retainer is required. Account changes or live launches only happen when explicitly included in the agreed scope and approved by you.
Does RaaS guarantee more leads, revenue or AI mentions?
The commitment is to the described deliverable with a fixed scope, price and timeline. Leads, revenue, rankings and AI mentions also depend on factors outside the delivery and are not guaranteed. Analyses identify data gaps and assumptions.
PERFORMANCE MARKETING
One clear next step. At a fixed price.
Start with the check or choose the package that fits your project.