Test fresh messaging
Get three ad copy variants for the same offer.
LinkedIn Ads Text Pack · €79 ↗LINKEDIN ADS / RESULT AS A SERVICE
B2B LinkedIn Ads: create, set up and launch campaigns
Ready to launch a LinkedIn campaign? I plan, design and set up the test in Campaign Manager, launch after approval and support the first 14 days. Individual copy, audience and audit packages remain available.
- €49–€899
- One-off pricing
- Defined delivery
- 01Audience
- 02Message
- 03Creative
- 04Campaign kit
THE SERVICE AT A GLANCE
Create, set up and launch LinkedIn campaigns
LinkedIn Campaign Launch delivers a planned, designed campaign test set up in Campaign Manager. Launch follows ad and budget approval, with the defined support over the first 14 days. The Text Pack, Lead Form Kit, Audit and Campaign Kit remain available for individual tasks. Ad spend is paid directly to LinkedIn.
Who is this for?
For businesses reaching specialist and decision-making roles with a considered purchase, such as a demo, webinar or whitepaper offer.
- A specialist audience cannot immediately see the value of your whitepaper.
- A lead form asks too much or fails to qualify enquiries appropriately.
- Existing campaigns need a review before the next budget decision.
Which LinkedIn Ads package fits?
Prepare better enquiries
Get a clear form draft with relevant qualification questions.
LinkedIn Lead Form Kit · €99 ↗Launch a LinkedIn campaign
You want planning, ads, setup and a supported launch.
LinkedIn Ads Campaign Launch · €299 ↗You work directly with Patrick Wings, with over 15 years of B2B tech marketing experience. This page covers individually bookable packages. For a broader project, explore the LinkedIn marketing expertise · View projects.
MATCHED TO YOUR TASK
LinkedIn Ads: start with the right task
Launch your campaign with account setup and 14 days of support. Choose the audit for existing campaigns or the materials kit when your team handles delivery.
01Setup: 5 business days · 14-day launch phase
LinkedIn Ads Campaign Launch
Set up and launch LinkedIn campaigns
Your starting point for LinkedIn Ads: a clearly scoped campaign test, planned, designed, set up and launched after approval.
€299one-off
- 1 campaign test for 1 offer in your account: up to 2 audience variants and 3 single image ads in total
- 3 ad copy variants and 3 static creatives in 2 formats each; one consolidated approval round
- 1 LinkedIn Lead Gen Form built in the account OR connection to an existing landing page; functional check of the agreed enquiry journey
- Audience, placement and schedule setup; launch after written approval of ads and ad budget
- 14 calendar days from actual launch: 2 documented checks, 1 agreed optimisation round and a final report
Requirements & scope
Inputs: One offer, one ICP, one market, an existing landing page or privacy policy URL for the form, brand assets and approved claims. Suitable ad-account and Company Page roles, a ready account with a payment method and a separately approved ad budget are required.
€299 one-off, net, plus a separately approved ad budget paid directly to LinkedIn. One offer, one market and one language. Setup within 5 business days after complete inputs, available access and approved content; LinkedIn review and account restrictions may delay launch. The 14-day launch phase begins with actual delivery. No video production, new landing page, account recovery, Insight Tag/Conversions API or CRM implementation. A website-conversion objective requires suitable existing measurement; otherwise we agree a usable Lead Gen Form journey. The business supplies privacy wording and required consents. Management after the launch phase is separate. No guarantee of leads, revenue or CPL.
0248 hours
B2B LinkedIn Ads Audit
B2B LinkedIn Ads audit
Check whether your audience, offer and LinkedIn ads fit together.
€199one-off
- 1 ad account, up to 5 campaigns and 90 days of data
- ICP, targeting and ad-message review
- Review of 1 landing page or lead-gen form
- 5 prioritised recommendations as PDF + CSV
Requirements & scope
Inputs: Campaign exports or read-only access, ICP and promoted offer.
Analysis without changes or ongoing campaign management.
033 business days
LinkedIn Campaign Kit
Prepare a LinkedIn Ads campaign
A focused ad package for your next B2B test.
€499one-off
- 1 offer, 1 ICP, 1 market and 1 language
- 2 audience briefs for Campaign Manager
- 3 ad copies and 3 visuals as 1200px PNG + SVG
- 1 lead-gen form draft and UTM links
- Editable text files and PDF launch checklist
Requirements & scope
Inputs: Offer, ICP, brand assets, destination link, language and budget range.
Assets and briefs; excludes Campaign Manager setup and media budget.
11 PRODUCTS. DEFINED SCOPE.
From the first check to a concrete package.
LinkedIn Campaign Launch includes setup, publication and a defined 14-day launch phase. The Campaign Kit supplies assets and briefs without account setup. Ad spend and management after the launch phase are separate; organic posting and outreach are excluded.
PACKAGES FOR YOUR MAIN TASK
Start with an audit, preparation or delivery, matched to the problem you want to solve.
Your first campaign test
LinkedIn Ads Campaign Launch
Set up and launch LinkedIn campaigns
Your starting point for LinkedIn Ads: a clearly scoped campaign test, planned, designed, set up and launched after approval.
€299one-off
Setup: 5 business days · 14-day launch phase
- 1 campaign test for 1 offer in your account: up to 2 audience variants and 3 single image ads in total
- 3 ad copy variants and 3 static creatives in 2 formats each; one consolidated approval round
- 1 LinkedIn Lead Gen Form built in the account OR connection to an existing landing page; functional check of the agreed enquiry journey
- Audience, placement and schedule setup; launch after written approval of ads and ad budget
- 14 calendar days from actual launch: 2 documented checks, 1 agreed optimisation round and a final report
For businesses ready to launch a specific LinkedIn campaign.
Brief & scope
Required: One offer, one ICP, one market, an existing landing page or privacy policy URL for the form, brand assets and approved claims. Suitable ad-account and Company Page roles, a ready account with a payment method and a separately approved ad budget are required.
€299 one-off, net, plus a separately approved ad budget paid directly to LinkedIn. One offer, one market and one language. Setup within 5 business days after complete inputs, available access and approved content; LinkedIn review and account restrictions may delay launch. The 14-day launch phase begins with actual delivery. No video production, new landing page, account recovery, Insight Tag/Conversions API or CRM implementation. A website-conversion objective requires suitable existing measurement; otherwise we agree a usable Lead Gen Form journey. The business supplies privacy wording and required consents. Management after the launch phase is separate. No guarantee of leads, revenue or CPL.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
Start here
B2B LinkedIn Ads Audit
B2B LinkedIn Ads audit
Check whether your audience, offer and LinkedIn ads fit together.
€199one-off
48 hours
- 1 ad account, up to 5 campaigns and 90 days of data
- ICP, targeting and ad-message review
- Review of 1 landing page or lead-gen form
- 5 prioritised recommendations as PDF + CSV
For B2B teams with existing LinkedIn ads.
Brief & scope
Required: Campaign exports or read-only access, ICP and promoted offer.
Analysis without changes or ongoing campaign management.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
Your next step
LinkedIn Campaign Kit
Prepare a LinkedIn Ads campaign
A focused ad package for your next B2B test.
€499one-off
3 business days
- 1 offer, 1 ICP, 1 market and 1 language
- 2 audience briefs for Campaign Manager
- 3 ad copies and 3 visuals as 1200px PNG + SVG
- 1 lead-gen form draft and UTM links
- Editable text files and PDF launch checklist
For teams with a clear offer that launch campaigns internally.
Brief & scope
Required: Offer, ICP, brand assets, destination link, language and budget range.
Assets and briefs; excludes Campaign Manager setup and media budget.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
The complete package
LinkedIn Lead Magnet Sprint
Lead magnet for LinkedIn campaigns
A coherent package of lead magnet, ads and conversion copy.
€899one-off
5 business days
- 1 lead magnet PDF, 6–8 pages, up to 2,000 words
- Editable content file and 1 cover visual
- 2 ad copies with 2 visuals as PNG + SVG
- 1 landing-page and lead-gen form draft
- UTM links and PDF handoff checklist
For teams developing an offer for LinkedIn lead generation.
Brief & scope
Required: One topic, audience, sources, brand assets and factual information for approval.
One language; excludes landing-page development, ad launch and lead guarantees.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
SMALL STARTERS · UNDER €100
For one specific task you have already identified.
Mini package · €49
LinkedIn Ad Hook Mini
Write five LinkedIn ad hooks
Five different openings for one LinkedIn ad.
€49one-off
48 hours
- 5 hooks of up to 150 characters for 1 offer
- 1 selection recommendation; Markdown
For B2B SaaS, IT and tech teams with this specific task.
Brief & scope
Required: Offer, audience and existing ad copy.
Excludes complete ads, visuals and delivery. One offer, one market and one language. One consolidated feedback round within the original brief is included.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
Easy start · under €100
LinkedIn Ads Text Pack
Commission LinkedIn ad copy
Three clear ad copy variants that connect your audience with a specific benefit.
€79one-off
48 hours
- 3 single image ad copy variants: intro, headline and CTA
- A distinct opening angle for each variant of the same offer
- Editable Markdown copy with a short usage recommendation
For B2B teams with a specific, small marketing task.
Brief & scope
Required: Offer, audience, landing page and approved value propositions.
Ad copy only; excludes banners, audience research, account setup and launch. One offer, one target market and one language. One consolidated feedback round within the brief is included.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
Easy start · under €100
LinkedIn Lead Form Kit
Prepare a LinkedIn Lead Gen Form
A clear form draft for your next whitepaper, webinar or demo campaign.
€99one-off
48 hours
- 1 form: title, introduction and recommended standard fields
- Up to 3 relevant qualification questions
- Thank-you copy and download/booking CTA in an editable document
For B2B teams with a specific, small marketing task.
Brief & scope
Required: Promoted offer, audience, destination URL and existing privacy link.
Form copy and field recommendations without setup, CRM integration or legal review. One offer, one target market and one language. One consolidated feedback round within the brief is included.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
FOCUSED COMPONENTS & ADDITIONS
Choose a component when you know precisely what your existing campaign or content needs.
Defined scope
LinkedIn Ads Targeting Plan
Plan LinkedIn Ads targeting
A reviewable audience structure for a limited LinkedIn test.
€179one-off
48 hours
- Translate 1 ICP into up to 3 audience variants
- Suggested inclusions and exclusions plus overlap checklist; CSV + Markdown
For B2B SaaS, IT and tech teams with this specific task.
Brief & scope
Required: ICP, market, offer and available account data.
Excludes guaranteed audience sizes, account setup and processing personal lists. One offer, one market and one language. One consolidated feedback round within the original brief is included.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
Defined scope
LinkedIn Creative Brief Pack
Create three LinkedIn creative briefs
Three clear design briefs for your next single-image ad series.
€229one-off
48 hours
- 3 distinct image concepts for 1 offer
- Message, copy hierarchy, subject and layout guidance per concept; PDF
For B2B SaaS, IT and tech teams with this specific task.
Brief & scope
Required: Brand guidelines, offer, audience and approved claims.
Excludes finished banners, image licences and campaign setup. One offer, one market and one language. One consolidated feedback round within the original brief is included.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
Defined scope
LinkedIn Retargeting Plan
Prepare a LinkedIn retargeting campaign
A three-stage retargeting draft for an existing B2B offer.
€249one-off
48 hours
- 3 stages with audience hypothesis, message and next step
- 3 ad drafts plus exclusion and measurement guidance; Markdown
For B2B SaaS, IT and tech teams with this specific task.
Brief & scope
Required: Offer, available audience sources and approved content.
Excludes pixel installation, audience creation and promises of sufficient audience size. One offer, one market and one language. One consolidated feedback round within the original brief is included.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
Defined scope
LinkedIn Document Ad Script
Script a LinkedIn ad document
A compact document story based on your existing specialist content.
€299one-off
3 business days
- Script for 1 document of 6–8 pages from up to 2,000 source words
- Page title, core message, visual guidance and closing CTA; Markdown
For B2B SaaS, IT and tech teams with this specific task.
Brief & scope
Required: Approved specialist text, brand guidelines, audience and desired next step.
Excludes final PDF design, new studies and publication. One offer, one market and one language. One consolidated feedback round within the original brief is included.
BanQu · Project reference
−30 % Cost per lead. Google & LinkedIn combined.
One-off package prices. Media budget, external tools and ongoing management are excluded. One consolidated feedback round within the brief is included; see FAQs.
HOW IT WORKS
One clear result. Four simple steps.
- 01
Choose your result
Choose the package that matches your next step. Scope, price and delivery time are described upfront.
- 02
Share a short brief
Share your website, offer, audience and target market. Add the existing data and materials needed for your product.
- 03
Confirm scope & start
For starter packages under €100, we clarify questions in writing; a video call is optional. Larger packages include a short alignment call. I confirm scope and start in writing.
- 04
Receive it and put it to work
Receive your agreed report, drafts or documented fixes, with clear next steps.
Delivery time starts after the complete brief, alignment and written confirmation of scope and start. A video call is optional for starter packages under €100. Access and approvals are agreed upfront.
Explore how our collaboration works ↗INSIGHTS / DEMAND GENERATION
The right resource for your next step
One selected working resource for Demand Generation. Find the remaining materials in the resource library.
1 resource · PDF + complete online edition · German & English
WHITEPAPER / FREEPDF
14 chapters · 16 PDF pages
LinkedIn Ads: Reach and Qualify a Buying Committee
Organise roles, buyer questions and account evidence instead of isolated form-fill counts.
- A role and objection map for the buying committee
- A testable audience and account hypothesis
INSIGHTS / CONTENT PILLAR
Performance Marketing: see the complete approach
Connect B2B SaaS performance marketing channels, conversion signals, CRM, budgets and experiments, with 20 practical supporting articles.
Performance marketing for B2B SaaS: manage channels, measurement and budgets ↗PRICING & DECISION
Which package fits your task?
Patrick Wings offers the following one-off packages with a defined scope. Choose by the deliverable you need. Each product page specifies inclusions and required inputs; additional implementation is agreed separately.
| Package | One-off price | Delivery | Best suited to |
|---|---|---|---|
| LinkedIn Ad Hook Mini | €49 | 48 hours | For B2B SaaS, IT and tech teams with this specific task. |
| LinkedIn Ads Text Pack | €79 | 48 hours | For B2B teams with a specific, small marketing task. |
| LinkedIn Lead Form Kit | €99 | 48 hours | For B2B teams with a specific, small marketing task. |
| LinkedIn Ads Targeting Plan | €179 | 48 hours | For B2B SaaS, IT and tech teams with this specific task. |
| B2B LinkedIn Ads Audit | €199 | 48 hours | For B2B teams with existing LinkedIn ads. |
| LinkedIn Creative Brief Pack | €229 | 48 hours | For B2B SaaS, IT and tech teams with this specific task. |
| LinkedIn Retargeting Plan | €249 | 48 hours | For B2B SaaS, IT and tech teams with this specific task. |
| LinkedIn Ads Campaign Launch | €299 | Setup: 5 business days · 14-day launch phase | For businesses ready to launch a specific LinkedIn campaign. |
| LinkedIn Document Ad Script | €299 | 3 business days | For B2B SaaS, IT and tech teams with this specific task. |
| LinkedIn Campaign Kit | €499 | 3 business days | For teams with a clear offer that launch campaigns internally. |
| LinkedIn Lead Magnet Sprint | €899 | 5 business days | For teams developing an offer for LinkedIn lead generation. |
Delivery depends on a complete brief. The scope on the product page and in the agreed proposal applies.
Frequently asked questions
What do I receive for a new LinkedIn campaign?
Choose LinkedIn Campaign Launch at €899 net for a campaign set up and launched in your account. It covers up to two audience variants, three ads and 14 days of launch support. The €499 Campaign Kit instead delivers audience briefs, copy, visuals and a form draft without account setup. Ad spend is separate for both.
Can I use the visuals and copy directly?
The Text Pack, Campaign Kit and Campaign Launch have different scopes. Launch includes three ad copy variants and three static creatives in two agreed formats each. You approve content and budget before launch. Video and document ad production are excluded.
How does the LinkedIn Lead Magnet Sprint differ from the Content Kit?
The LinkedIn Sprint combines a compact 6–8-page lead magnet with two ads and a form/landing-page draft. The content marketing kit delivers a larger 8–10-page content asset and three organic social posts. Choose based on your next distribution channel.
Can you promise a specific number of qualified leads?
No. The commitment covers the described assets and handoff quality. Lead volume and CPL depend on the audience, offer, budget, auction and sales process. These packages do not guarantee leads or CPL.
What do you need for LinkedIn Ads?
The basics are your website, offer, audience, target market and preferred language. Account reviews need suitable exports or read-only access; content and creatives need brand assets and approved subject-matter information. See each product’s “Brief & scope” checklist.
When does delivery start and is feedback included?
Delivery starts after the complete brief, alignment and written confirmation of scope and start. A video call is optional for starter packages under €100. Hour-based timelines refer to the agreed delivery window; business days are Monday to Friday. One consolidated feedback round within the original brief is included when submitted within seven calendar days of delivery. New topics or additional scope are agreed separately.
Are media budget, tools or a retainer included?
Ad spend and external tools are excluded from the fee. Only Campaign Launch includes the explicitly defined 14-day launch phase. Management after that phase is separate; no retainer is required.
Does RaaS guarantee more leads, revenue or AI mentions?
The commitment is to the described deliverable with a fixed scope, price and timeline. Leads, revenue, rankings and AI mentions also depend on factors outside the delivery and are not guaranteed. Analyses identify data gaps and assumptions.
Official platform information
Requirements and formats are checked against current documentation before work starts.
LINKEDIN ADS
One clear next step. At a fixed price.
Start with the check or choose the package that fits your project.