CONTENT MARKETING / STARTER PACKAGE
Landing Page Copywriting: Hero Copy
Make it immediately clear what you offer and why it matters to your customers.
YOUR PACKAGE / SHORT ENQUIRY
Your package is selected. Your name, email and a sentence about your project are enough to get started.
No required meeting. We clarify questions by email. The enquiry does not create a booking or payment.
Required inputs: 1 page URL, offer, audience, key benefits and tone of voice.
First page section only; excludes a complete landing page, design, implementation and A/B test analysis. One offer, one target market and one language. One consolidated feedback round within the brief is included.
FROM BRIEF TO DELIVERY
Describe your offer, audience, market and language. Add the inputs listed above when available.
We clarify questions in writing. A call is optional. We then confirm scope and start.
Delivery after the complete brief and confirmed start: 48 hours. You receive the files and recommendations listed above.
One consolidated feedback round within the original brief is included. Submit feedback within seven calendar days of delivery.
SAMPLE DELIVERY / ACMECLOUD
Before, after and three ready-to-use variants
Fully worked example for a fictional company. Not client work.
Fictional brief: AcmeCloud manages software licences, owners and review dates for growing IT teams. The next step is a demo enquiry. Tone: clear, practical and direct. The variants use only these assumed product capabilities.
BEFORE / CONSTRUCTED EXAMPLE
We support businesses with a modern platform.
CTA: Learn more01 / Lead with value
AcmeCloud brings your IT team’s licence inventory, owners and review dates together in one place.
CTA: Request a demoSuitable for visitors unfamiliar with the product: the task and intended output are immediately clear.
02 / Lead with the audience
Keep track of the software you manage, who owns it and when the next review is due.
CTA: Explore AcmeCloudSuitable for audience-specific landing pages: the intended team can recognise its own situation.
03 / Lead with the task
Assign your software licences to clear owners and keep review dates alongside your inventory.
CTA: Discuss your use caseSuitable when unclear ownership is the main problem. Match this emphasis to the campaign promise.
Recommendation for this sample brief: start with variant 1, which explains the product and value most broadly. Variant 2 suits IT-team campaigns; variant 3 emphasises ownership. This is an editorial recommendation, not an A/B test result.
Make it immediately clear what you offer and why it matters to your customers. You work with Patrick Wings. The one-off package price is 99 €. First page section only; excludes a complete landing page, design, implementation and A/B test analysis. One offer, one target market and one language. One consolidated feedback round within the brief is included.
3 hero-section variants for 1 website or landing page Headline, subheading and CTA copy for each variant Short recommendation for choosing a variant in an editable document
1 page URL, offer, audience, key benefits and tone of voice. Also specify the preferred language and target market so I can confirm the scope.
After the complete brief and written confirmation of scope and start. The agreed delivery time is 48 hours. A video call is optional.
One consolidated feedback round within the original brief is included when submitted within seven calendar days of delivery. Additional scope is agreed separately upfront.
Samples are illustrative excerpts for a fictional company. They show the format, while your delivery is adapted to your offer. Project references describe separate earlier engagements.
