TOOLS / MARKETING AUDIT
Marketing Audit
A transparent working model for planning. It does not replace reliable business data or an individual analysis.
How to interpret the result
Five areas receive 0, 1 or 2 points. The sum is normalised to 100. This practical self-assessment is not scientifically validated. A high score establishes neither market success nor approval to deploy an AI system.
Use the result as a starting point for discussion. Check assumptions and turn data gaps into explicit tasks. This tool does not send your entries to a server.
Frequently asked questions
What does the marketing audit self-check assess?
It rates five areas with 0, 1 or 2 points and normalises the total to 100. It highlights documented foundations and open questions, rather than providing an independent quality audit.
Are my inputs stored or transmitted?
No. This tool calculates the result locally in your browser and does not persist your inputs.
Does the result replace expert review?
No. Review inputs, period and assumptions. The result is a starting point. Individual interpretation can form part of the relevant marketing consulting service.
How do I assess whether a marketing calculator or self-check is meaningful?
First check whether inputs, time period and calculation logic fit your decision. Record estimates and missing information, then test how different assumptions change the result. A calculated number or score is a starting point, not an industry benchmark or proof of impact.
What should I do after an unexpected result?
Review the inputs and stated assumptions before deciding what to change. Work with the relevant owners to distinguish a data error, an incomplete baseline and an actual bottleneck. Then prioritise a next task that can be checked.